Vodafone UK launches marketing campaign to drive mobile internet usage (UK)
Vodafone UK has launched a new marketing campaign worth $3.2 million in an attempt to increase mobile internet usage. According to reports, the campaign targets both postpaid as well as prepaid segments and focuses on the simple services that help improve a user’s daily life.
The campaign reportedly features four service elements which include Vodafone’s unlimited data offer for the first three months on new contract plans; a service that transfers customers’ contacts and media on to their new phones; the Buyback scheme allowing customers to trade in their old phones; and the Sure Signal, that enables customers to boost the mobile signal in their homes. According to industry reports, as much as half of the population in UK owns a smartphone, which is beneficial for mobile operators as date services generate higher margins as compared to regular phones and voice plans.
WIRED UK celebrates first anniversary with text campaign
As a part of the multichannel marketing campaign the May issue of WIRED UK is all set to launch a mobile text programme. The magazine will be marking its first birthday with the May issue this year.
The texts can work on any mobile and, a user can send up to 10 free “safe texts” everyday after registering.
Hurrel Mosely Dawson & Grimmer has created the tagline for the campaign’s safe texts The future can be erasedâ€. And the agency’s digital outdoor creative reveals the line ‘The future is under construction’ which appears for 20 seconds.
In addition to the May issue, this outdoor activity will be replicated to support the June, September and December issues of WIRED.
Vodafone fined for spamming in Australia
VODAFONE Hutchison Australia and Coke have become been caught by an anti-spam law, prompting the Australian government to re-iterate that it will strongly impose the six-year-old law.
Vodafone agreed to pay $110,000 after it sent 100,000 text messages to Vodafone customers last October as part of a marketing campaign for Coca-Cola. Where the law is breached, the regulator has several options, including a formal warning, an enforceable undertaking, fines of up to $110,000 a day, and Federal Court action in the most extreme cases.
The Australian Communications and Media Authority investigated whether the messages breached the 2003 Spam Act because they did not give recipients a means to unsubscribe or contact the sender.
The messages was: ”Take a hint from your PC and reboot. You’ll work faster. Reclaim your lunch hour with a friend. Escape with a Coca-Cola lunch break.”
The payment was part of an enforceable undertaking by Vodafone Hutchison, which owns Vodafone, and the marketing companies New Dialogue and Big Mobile.
Vodafone Hutchison agreed to pay but it stated that it would continue marketing campaigns via mobile phones.
Interestingly, last month the Federal Court fined companies and individuals $15.75 million for spam text messages targeted at users of a dating website.
PeerMe offers free global calling for Sprint Nextel EV-DO phones
MOUNTAIN VIEW, Calif.-PeerMe Inc., a wireless Voice over Internet Protocol company, said it launched a free service for Sprint Nextel Corp. CDMA2000 1x EV-DO phone users that allows them to make unlimited global calls.
The service uses VoIP technology to provide the free unlimited calls, said PeerMe. Users still pay a monthly fee to the carrier, it said.
“Nobody in the cell phone industry has done a marketing campaign touting the tremendous cost savings that can result from using peer-to-peer voice on a wireless broadband mobile device,” said Tom Lasater, chief executive officer of PeerMe. “Carriers are probably scared of cannibalizing their revenues, but let’s look at the real cost of offering this service. Most people pay a flat fee for what is basically unlimited talk time within the U.S., so PeerMe usage is going to affect revenue from overseas calls.”
“The reality is that the erosion of revenue from overseas calls already happened in the 1990s,” said Lasater. “Sprint should do a massive advertising campaign touting their EVDO-enabled devices as the solution for outrageous communications costs. Sprint could not only crush its mobile competitors with this strategy, they could also blindside the DSL and fixed-line broadband industry.”
Source- http://rcrnews.com
Technorati : Mobile, PeerMe Inc, Sprint Nextel
Ice Rocket : Mobile, PeerMe Inc, Sprint Nextel
