Customer experience enhanced by the new HP RealTime BSS solution
www.WirelessFederation.com/news: For better user experience, greater customer loyalty and higher revenues, service providers need to be extra vigilant and considerate of consumer demands, especially when the data traffic is rapidly growing. HP RealTime BSS solution meets all the requirements in order to enhance customer experience besides providing them with personalized, real-time services.
According to Nigel Upton, Director, Communications and Media Solutions, HP, because of the use of common foundation by HP RealTime BSS solutions, the operational cost and complexity is reduced while the service providers can also personalize and monetize.
HP Subscriber, a Network Application Policy (HP SNAP) is at the forefront of HP RealTime BSS portfolio as the application provides real-time policy management solution to wireless, wired and cable companies. The solution further controls network bandwidth, charging and customer usage.
According to Liu Yuelian, IT Director, Hubei Telecom, HP has played a very important role in the rapid growth of China Telecom in the 3G market. HP built China’s Telecom’s online charging system and with real-time capabilities, the operator can now offer and bill for the most innovative 3G services.
Ericsson Signs Music Deal
Mobilised writes…Ericsson is increasing its posture in the music downloading business with a new global agreement to distribute full track downloads and master tones from independent label distributor, The Orchard.
The agreement covers all major territories outside the U.S. and covers a catalogue of staggering proportions. Claiming to be the world’s “leading digital distributor and marketer of independent music” The Orchard has more than one million tracks from thousands of labels covering more than 70 countries.
The contract will enable Ericsson to offer tracks from artists such as GreenDay, Coldplay, and Ray Charles to its carrier customers and their subscribers.
The catalog will be added to the current offering available via Ericsson’s existing, hosted whitelabel music service.
Claes –dman, Vice President, Multimedia Solutions at Ericsson, said Ericsson entered the partnership as it will “both broaden and deepen” the company’s content catalog.
Greg Scholl, chief executive of The Orchard, says, “Increasingly, the leading technology companies and digital retailers worldwide appreciate the critical role independent music plays in the viability of their products, and more broadly, as the lifeblood that feeds the music industry.
“Our agreement with Ericsson ensures that our artists and labels can reach a global audience throughout Ericsson’s extensive mobile network. We look forward to working as a close marketing partner with Ericsson to sell great independent music, and increase the opportunities available to our respective customers worldwide.”
Ericsson also has a global deal with Napster music. Together the two launched a mobile music service in Ireland on the 02 network.
