MemberScout Location-based Mobile Social Network, launched by Lufthansa

A leading European airline, Lufthansa has announced the launch of MemberScout, the air travel industry’s first real-time location-based social networking solution for frequent flyers. The application which is available as an iPhone and is soon also going to be a Blackberry application, enables its users to instantly swap, share or exchange knowledge and ideas.

MemberScout was developed by mobile apps developer match2blue, using the Apama Business Event Processing (BEP) platform from Progress Software Corporation. It provides instant information exchange through which participants offer their subordinates, help and advice by asking questions and providing information related to destinations and travel.

According to the Head of Social Media of Lufthans, Dr Torsten Wingenter, it is a company’s effort to help the business community that flies with them to gain benefits of being in that community, wherever and whenever they need to.

The company’s vision is to help frequent flyers connect with each other to benefit from peer group advice.