Blyk’s £15 tariff becomes a success story, membership requests grow by 30% (UK)
Blyk, the UK based added funded MVNO, has reportedly seen a 30% jump in the membership requests since it introduced the ‘free’ web browsing strategy. The new offer gave the members on a monthly allowance of £15, comprising of MMS, data, calls and texts. The respective costs are 20p per picture message, £1 per megabyte of data, 15p per minute to call and 10p to text. As reported earlier by Wireless Federation in the article Is Blyk in trouble? (UK).
Blyk UK CEO Antti Ohrling said: We have seen about a 30 per cent jump in requests to join Blyk since we announced this change.â€
The MVNO caters to the consumers aged between 16 to 24 years and offers free217 call minutes and 43 texts in lieu of recieving advertising messages from brands in accordance with their interests.
