Tom Shoes, a foot ware company which is known for donating a foot ware to disadvantaged children every time you buy one, has joined hands with Microsoft Advertising for a multichannel campaign featuring mobile.

On April 8, the company is all set to organize an event called One Day Without Shoes to create awareness about the debilitating foot disease  which  infects poor people who often go without shoes.

While Microsoft Advertising will be donating its online, in-game and mobile advertising assets and expertise, JWT is providing the creative work.

According to the founder and chief shoe-giver of Toms Shoes, Santa Monica, CA, it is great that a company size of Microsoft is not only taking note of the Toms One for One movement but is also helping them to achieve their goal to have thousands of people participate in One Day Without Shoes Shoes on April 8.

In his opinion, being able to connect with the supporters through their mobile devices takes their movement one step further, engaging them in their brand and allowing them to get involved through a different channel.

The campaign includes homepage takeovers, including Fox Sports and MSNBC, placements across Microsoft’s mobile and in-game properties, as well as strong viral and social media elements.