Does your handset affect your mobile content consumption?
M:Metrics has been closely tracking the relationship between consumers’ handsets and their propensity to use mobile content.
Out of the top 10 devices used to consume mobile media content in the U.S., Motorola devices comprise six positions, thanks to the strength it has established in the mid-market device category and its exclusive relationship with Nextel. The i860 leads the pack, with 50.6 percent of its owners reporting they consumed mobile media content (defined here as use of the browser or downloaded utilities or downloads of games or ringtones). In the second position is the ubiquitous RAZR, with a 47.8 percent conversion rate, and the Sanyo PM-8200 rounds out the top three at 47.3 percent. The complete listing, complete with the rate of media consumption, can be found below.
1. Motorola i860 50.6% 2. Motorola RAZR 47.8% 3. Sanyo PM-8200 47.3% 4. Motorola V330 45.2% 5. Motorola V551 31.2% 6. Sony Ericsson Z500 31.0% 7. Motorola i730 30.7% 8. Audiovox CDM-8910 BREW 28.8% 9. Motorola i710 28.8% 10. LG VX6100 27.1%
Source- M:Metrics
