VideoEgg extends Engagement-Based Solution to Mobile (USA)

VideoEgg, the video and rich media ad network that guarantees brand engagement, introduced AdFramesSM for mobile, a performance-based ad offering that enables advertisers to distribute invitation-based, expandable video or rich media ads to iPhone users. Nikon is among the first brands to leverage AdFrames’ mobile distribution as a measurable way to promote its CoolPix and D90 cameras and reach highly engaged consumers.

The growth of 3G networks and emergence of open mobile platforms like Apple’s iPhone and Google’s Android are driving the creation of 3rd party applications, with almost 9,000 developed for the 10 million iPhones predicted to be sold this year. Consumers are now enjoying a new breed of web-based social, gaming and media experiences using their mobile devices, representing a major shift in activity and creating opportunities for brand marketers. VideoEgg’s expansion of AdFrames into mobile devices allows advertisers to seamlessly extend rich brand experiences across the mobile channel, bringing even more reach to the company’s network of more than 80 million consumers.

The way in which consumers use their mobile phones is changing drastically,” said Paps Shaikh, European MD of VideoEgg. These devices have evolved into complete media environments, opening an entirely new channel for marketers. Our AdFrames for mobile offering builds off of VideoEgg’s strength in creating powerful, cost effective methods for brands and enables advertisers to connect with consumers across any digital environment.”

Despite years of hype, mobile advertising is still pretty nascent in the UK; text-based marketing dominates,” said Steve Mullins, Media Analyst for Informa Telecoms & Media. The iPhone is the market-changer the sector has been waiting for as users lap up rich-media content. As the penetration of the iPhone and similar handsets increases, we expect to see more and more brands getting involved in mobile video advertising.”
VideoEgg will offer mobile distribution across both applications and Web pages on the iPhone, and over time extend to other mobile platforms and devices. The mobile distribution channel is offered as part of VideoEgg’s comprehensive ad platform and will be included as a standard option on all large campaigns. The pricing model is based on cost per engagement (CPE), which delivers accountability and unmatched insight into ad effectiveness. Rich media ads are served for free and advertisers pay only when a user engages, providing a risk-free method to distributing highly targeted brand content.

VideoEgg’s cost-per-engagement ad model will likely prove very attractive to advertisers. Not only does it offer an inexpensive way to test the mobile-ads water, it also provides much-needed accountability in a difficult economic climate,” added Steve Mullins.

With digital being such an accountable media, cost-per-engagement models are something we are constantly pushing. As such we love the idea of extending the AdFrames offering across multiple digital platforms,” said Damien Hodge, Head of Trading, Mediacom. We are interested in anything that can extend our reach, especially on a CPE basis, and in new environments such as mobile that complement our existing online activities.”

With AdFrames for mobile, publishers can now partner with VideoEgg to effectively monetise content across this medium. Launch partners will deliver advertisers wide reach across a broad category of iPhone apps such as UrbanSpoon, Yelp!, Movies, iGolf, i.TV, TouchHockey and MarbleMash from top application developers and platforms including SGN, Jirbo, i.TV, Flipside5 and Mobclix.

VideoEgg also announced today that it has been short listed in the inaugural E-consultancy Innovation Awards 2008, which recognises cutting-edge innovation in digital marketing and e-commerce. Award winners will be announced on Tuesday 2 December 2008. VideoEgg has been selected as one of only five finalists in the Innovation in Online Adverting” category: http://www.e-consultancy.com/awards/shortlist.asp.

About VideoEgg

VideoEgg is a new kind of rich media advertising network that guarantees brand engagement. The network is composed of over 80 million uniques across more than 200 leading video, gaming and social network sites as well as social applications, bringing outstanding consumer reach and engagement to its advertising partners. An advertising innovator, VideoEgg was the first to commercialise interactive advertising overlays onto video, an approach that is being widely adopted by the industry. Founded in 2005 and based in San Francisco, with offices across North America, in the UK and Australia, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures.

For more information please log on to www.videoegg.com.

About Wireless Federation

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