Qanawat and Adfortel team up to introduce VoiceAds in MENA Region
Adfortel, developer of mobile advertising solutions, has signed a partnership agreement with Qanawat, the leading provider of mobile VAS solutions, for the introduction of its groundbreaking mobile advertising service, VoiceAds, into the MENA region. The quickly developing MENA sector has shown a sustainable growth of mobile subscribers during recent years and operators are now ready for introducing new services to their clientele.
With VoiceAds, Adfortel enables operators to introduce so-called adfunded services to create a new source of income from media sales and advertisers to target very specific consumer groups with relevant offers. VoiceAds are audio commercials targeted at the caller which replace the standard call waiting tone during the waiting period for connecting a call. As soon as the call is connected the conversation starts as per normal, therefore making optimal use of the waiting time. Benefits for consumers who opt for VoiceAds include being able to save on their monthly phone bill.
Adnan Omar Al-Obthani, managing director of Qanawat, said: “We are looking forward to working with Adfortel and truly believe in VoiceAds as a mobile advertising service. Advertisers are now able to reach people in their own language, and as operators are growing rapidly they are looking to introduce new services, with subscribers receiving relevant offers saving them money. With our experience we are confident that we offer Adfortel the best channel into this region to make VoiceAds a success.”
Discussing the partnership, Vincent van der Goes, COO of Adfortel, said: “This partnership allows us to enter new markets with a partner which has an impressive track record in the Middle East and African region when it comes to business development and its ability to act as a full service provider. Qanawat has not only a very good network to mobile operators but is capable of handling media sales, ad trafficking and project management activities as well. With the first regional implementations under way this makes Qanawat an ideal partner.”
Blyk Media raked in by Orange to power Orange Shots
www.WirelessFederation.com/news: With the roll out of Orange Shots on February 1, the brand will get a chance to target 100,000 opted in customers, initially Orange’s Pay As You Go Monkey customer base. Blyk Media, the original pioneer of the ad-funded mobile model, will power the mobile advertising service that enables brands to engage and interact directly with targeted segments of Orange’s customer base
The service will offer free music and texts to users when they top up their mobile. With the passage of time, the Orange Shots service will be offered to entire (opted in) mobile customer base.
SMS and MMS mobile platforms are used by Orange Shots to encourage customers to message back and give views and opinions. A number of other benefits like news and gossip, content, film and games previews, and sports information are also available.
CA Mobile, Others to Launch Mobile Ad Agency in China
Tokyo, Oct 4, 2006 (JCN) - CA Mobile, Dentsu, and Cyber Communications have reached an agreement to co-establish a mobile ad agency in China in December 2006.
To be capitalized at 100 million yen ($862,000), the new joint venture will be owned 66.6% by CA Mobile, 16.7% by Dentsu, and 16.7% by Cyber Communications.
The joint venture, which will start with a staff of 18 people, will leverage the three partners’ expertise in Internet and mobile advertising to offer Chinese companies mobile advertising services by integrating mobile devices with a highly functional ad broadcasting system.
Source- http://www.japancorp.net
