Banking services on mobile phones are all set to bring revolution in the mobile industry. The country’s two leading Cellphone companies have announced separate tie-ups with the largest banks here to provide financial services on handsets.
Bharti Airtel has formed a 49:51 joint venture with State Bank of India to provide mobile banking and other financial services, targeted at the rural and urban poor. Both SBI and Airtel companies will jointly invest about US$22.18 million initially in the JV.
Vodafone Essar, majority owned by UK’s Vodafone, unveiled a similar deal, by entering into a JV with ICICI Bank, India’s largest private sector bank. The joint entity will offer financial products ranging from savings accounts, prepaid instruments and credit products through a mobile phone platform. Vodafone did not give investment details.
According to SBI chairman OP Bhatt, the SBI-Airtel JV will offer bank accounts, cashless transfer facilities, cashless spending and purchases from March 31 at one-tenth to one-fiftieth of the transaction cost incurred by the bank. These agreements follow India’s central bank’s recommendations to lenders to expand more into rural and semi-urban areas.
Bhatt added, all Cellphone users will be able to access mobile banking by opening a no-frills account with SBI at a nominal cost. SBI-Airtel is targeting to get two million such accounts on a yearly basis which would be easily scaled up to five million accounts a year owing to the bank’s wide reach and Airtel’s 1.5 million touch points.
Similarly, ICICI has stated it plans to make use of Vodafone’s reach, which also has over 1.5 million retail points, for acquiring customers and servicing them. Both companies claimed that they are working out the finer details of the JV and charting out a go-to market plan, and stated that the details would be announced later.