Maserati to launch the GranCabrio using its first mobile campaign
4th Screen Advertising agency has joined hands with Premium mobile advertising agency MEC for a mobile campaign for luxury car manufacturer Maserati, in order to support the launch of its latest model, the GranCabrio.
The mobile activity forms part of an integrated campaign to raise the profile of GranCabrio as it launches in the UK. It will run alongside online and press.
According to 4th Screen Account Manager, Will Rusack, detailed analysis of TGI and Comscore, which provides information on target demographic groups and mobile behaviour, showed that Maserati’s customer base correlates highly with Smartphone consumers.
In his opinion, more than this, new Smartphone demographics allow them to execute high-quality campaigns based on an array of campaign parameters and this is essential for Maserati’s brand.
MTN, FIFA launch ‘1Goal: Education for All’
www.WirelessFederation.com/news: ’1Goal: Education for All’, a mobile campaign has been started by South African operator MTN in partnership with FIFA, ahead of 2010 Fifa world Cup to enable millions of mobile users to participate in advancing global education. Under this campaign, MTN and its partners will collect names and support from the public, footballers, and celebrities to petition all governments to meet their Education for All targets by 2015.
The aim behind this campaign has been classified as providing good quality public education to all children and adults by 2015 and prioritizing those who are currently missing out on an education, getting them into school, and making sure that once they’re in school, they get the chance to learn with qualified teachers.
An international communications campaign will also be run by the operator to harness public support for 1Goal, coordinated by the Global System for Mobile Communications Association. The association will enable millions of people to sign up via a host of mobile response mechanisms
