What is Mobile Centrex?

Mobile Centrex: Mobile Centrex solutions allow subscribers to treat mobile handsets as office extensions. There are no upgrades required to the handsets involved any existing device can be used.
Mobile Centrex solutions provide seamless mobility, ensuring that users have access to the same feature set available in the office, and removes the distinction between a fixed and mobile device.
With users accessible on the same number in any location and able to select preferences based on presence and availability, the goal of Fixed-Mobile Convergece can be achieved without significant investments via Mobile Centrex installations.
The surprising thing is that much of the attention regarding Hosted or Centrex solutions has been looked at within the fixed domain. However, it is the mobile version which offers immense possibilities.
Mobile Operators can offer PBX-like services to enterprise users as an alternative to premises-based solutions. There is a considerable opportunity for mobile operators to target enterprises and SMEs with Hosted PBX services.

Mobile Centrex solutions allow subscribers to treat mobile handsets as office extensions. There are no upgrades required to the handsets involved any existing device can be used.

Mobile Centrex solutions provide seamless mobility, ensuring that users have access to the same feature set available in the office, and removes the distinction between a fixed and mobile device.

With users accessible on the same number and able to select preferences based on presence and availability, the goal of Fixed-Mobile Convergece can be achieved without significant investments via the use of a Mobile Centrex solution.

The surprising thing is that much of the attention regarding Hosted or Centrex solutions has been looked at within the fixed domain. However, it is the mobile version which offers immense possibilities.

Mobile Operators can offer PBX-like services to enterprise users as an alternative to premises-based solutions.

Research conducted by the Wireless Federation shows that there is a considerable opportunity for mobile operators to target SMEs with Hosted PBX services. Large enterprises already have significant investments done in legacy systems, but it is the SMEs that can greatly benefit from such a service. This would also ensure an increase in ARPU as well as a significant reduction in CHURN from the engaged SMEs.

To know more about Mobile Centrex solutions and How it can help a mobile operator significantly enhance ARPU from the business segment, write to christina @ wirelessfederation.com and ask for the “Global Mobile Innovations report for the Business Segment” report.

Case Study of the Mobile IP Centrex: A paper by NTTDoCoMo

Hiroyasu YUHASHI
Mobile Society Research Institute,

We just came across a case study of the Mobile IP Centrex.

The paper explores how at the initial stage of mobile phone penetration, cell phones were primarily used for business. With increased penetration, mobile phone use expanded vastly from business alone to personal and onto entertainment among other utilities. In 2004, a handset was released with a wireless LAN function, and mobile phones came to be incorporated into the ICT solution.

Hiroyasu YUHASHI of the Mobile Society Research Institute at NTT DOCOMO, INC believes that now,  Mobile IP Centrex is one of the most popular ICT solutions for utilizing mobile phones.

In this paper, he has introduced a manufacturing company as the latest example of an enterprise providing an ICT solution using mobile phones. With the adoption of the mobile phone, the office environment was restructured. In addition, the increasing use of mobile phones changed the way people worked. Progressing from the introduction of the example, he considers the construction of a communication network for business as a result of the increasing use of mobile phones.

Click here to read the Case Study.

Mobile Centrex: Teles deploys it at T-mobile Austria

TELES has announced the successful installation and launch of its Mobile Centrex solution at T-Mobile Austria.  The TELES Mobile Centrex solution enables T-Mobile Austria to offer SME customers a complete solution that fulfills both their land line and wireless telephony requirements at a competitive price. Using the service enables the SME’s manager to better control their expenses by both turning CAPEX to OPEX and matching the OPEX with the actual corporate size.

“Using the TELES Mobile Centrex solution we can address the large SME market with a complete, new and unique service that enables our customers to benefit from economic efficiency while, simultaneously, improving the quality of their telephony solution,” said Bela Virag, Executive Vice President of Business Marketing at T-Mobile Austria.  “At the same time, we can increase our penetration and generate new revenues with business customers.”

Leveraging the TELES Mobile Centrex solution enables mobile service providers to offer the complete replacement of an in-house PBX with a centrally hosted and managed solution including a software based attendant console for use with standard GSM phones as well as auto attendant service, ad-hoc conference service, voice mail and user presence functionality.

“The successful launch of the T-Mobile service is an important milestone in our strategy to supply worldwide wireless service providers with advanced telephony solutions that enable them to address the SME market with new, attractive services,” said Eyal Ullert, CO of Sales and Marketing at TELES.

Using the system’s browser-based Customer Self-care interface, the user can independently manage and configure their service, relieving the mobile service provider of basic, repetitive and costly maintenance.

TELES will be presenting its Mobile Centrex solution at the Barcelona GSM Mobile World Congress.