Telstra CEO pans Apple’s Walled Garden Approach
Telstra chief executive David Thodey has claimed that there were problems in the Telco’s relationship with Apple and criticized what he called its walled garden approach to mobile content and applications.
According to Telstra CEO, David Thodey, the company is Apple’s largest customer in Australia, yet with Apple, Telstra still be working through some areas in how to work. The company needs to be more sophisticated in the view of relationship with a lot of companies.
He specified that the iPhone system was quite contained and contrasted it to the openness of the Android OS platform. Although the Google platform wasn’t perfect, it is more open than the Apple offering.
Despite the comments about Apple, the company is still planning to sell the Apple iPad, but will also be launching a range of Huawei supplied Android Tablets to compete with the Apple offering.
David further claimed that Android based devices to overtake Apple in sales within the next 18 months.
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InfoMedia launches Alps Apps
InfoMedia, mobile content and services firm has unveiled 13 official iPhone applications for ski resorts across the Alps.
According to the Managing Director of InfoMedia, Michael Tomlins, iPhone applications are the perfect vehicle for presenting live information, video content and images in a really usable and useful way, right at the point of need.
In the opinion of Tomlins, the partnership with Skinets.com enables the company to strengthen their position in the app space and it adds to their growing portfolio of clients in this sector.
The apps have been developed in partnership with online Alps information portal Skinets.com and digital agency Powder Blue.
Priced at £2.39, the apps provides information on the latest weather, snowfall depths, piste and resort maps and useful locations and information.
Myxer and Quincy Jones III team up for DVD Mobile Campaign
Myxer, one of the largest mobile entertainment sites on the web, has teamed up with urban entertainment artist Quincy Jones III (QD3) for a new mobile entertainment campaign that shows the power of free mobile content downloads to drive the sales of DVDs.
In order to support the DVD launch of ‘The Carter with Lil Wayne’, Myxer offered free mobile content from its site, on the behalf of QD3. As per the data, consumers downloaded more than 1 million pieces of mobile content from the documentary including wallpapers, ringtones and videos in a four-week long campaign. This led to a 20% increase in DVD sales which helped the DVD to drive to the No.5 position on iTunes.
According to a source in QD3, while the company was expecting several hundred thousand downloads of the free mobile content in the one month period, they were blown away by the fact that there were 1.1 million downloads in such a short time period. The company is thrilled to have worked with Myxer to create such a huge impact on their sales.
According to Myxer CEO Myk Willis, the campaign shows that the branding power of mobile personalization content is superior to many other forms of digital advertising. In his opinion, the quality ad frequency of user engagement with a mobile download, such as a ringtone or wallpaper that users seek out and carry with them for weeks, is clearly differentiated from that offered by traditional digital ads.
MTN & IMI announce partnership
Millions of mobile and online content users across Africa and the Middle East will reap the benefits of a landmark tie-up between MTN and IMImobile – an India-based software and managed services provider linked to 350 content providers worldwide.
The two companies have teamed up in a bold move to address the growing demand for content in emerging markets. This strategic partnership will entail providing MTN’s 21 markets access to a repository of current and globally popular content through enhanced delivery platforms. Content categories will include music (with local and international flavour), sports, games, entertainment, news and much more.
It will also enable MTN to launch new income-generating voice and data services across its global footprint, with revenues from mobile content and services estimated at around US$150.2 billion in 2011, up from US$89,3 billion in 2006, worldwide. (more…)
Ukrainian mobile content market worth 30 million
Kiev, August 18, PRIME-TASS. According to a study carried out by ComNews Research, Ukraine’s content services market volume stood at around 30 million dollars in the first six months of 2006, excluding indirect gains from mobile marketing and content sold independently of mobile operators.
Analysts state that the five leading content providers control 48 percent of the market. Jump Ukraine holds the top position for the first half of 2006 with 17%, while the daughter company of Russian provider Inform-mobile comes in second with 12%. The Ukrainian branch of the Russian company Solvo International takes 8%, and Ukrainian content providers Point Com and Dnepr Telecom have 7 and 4 percent respectively.
The success of the top five is mostly attributable to their participation in projects to provide content under mobile operator’s brands or sub brands: Kievstar, Djuice, JEANS, UMC and Beeline.
The Ukrainian daughter companies of Russian market leaders i-Free, Infon and Logoton were in the next five, along with UPT-Mobile and Mobiline Media. Their appearance in the rating highlight trends in the development of the Ukrainian mobile content market. UPT-Mobile specialises in WAP projects and partners with the majority of popular Russian WAP sites. The content provider Mobiline Media is an offspring of ’1+1′, one of Ukraine’s largest TV channels.
ComNews Research analysts predict that providers specialising in WAP projects will see a long-term growth in market share. They also foresee the migration of successful content projects to WAP, conditional to operators opening WAP-CPA. Media projects will also enjoy an increased share, although they are overly tied to competing media such as television and printed publishing, whose ratings are difficult to predict.
The analysts consider the Ukrainian content services market attractive for investment, and expect to find such major Western players as Jamba and Jet Multimedia entering the market in the near future.
Source- http://world.procontent.ru
Technorati : Beeline, Djuice, Dnepr Telecom, JEANS, Kievstar, Mobile, Point Com, Russia, Solvo International, Ukraine
Ice Rocket : Beeline, Djuice, JEANS, Kievstar, Mobile, Russia, Solvo International, Ukraine
