MTS India to focus on data services
www.WirelessFederation.com/news: Sistema Shyam TeleServices Ltd. selling its services using the MTS India brand has decided to focus its attentions on data services growth in 2010 because of a crowded voice services market and plummeting average revenues per user (ARPUs). According to MTS India’s CIO, Rajeev Batra, voice ARPUs are dipping very significantly, so it makes sense to focus on data and the company’s ARPU for data services is between 500 and 600 Rupees [US$11.10 and $13.31].
The service of the CDMA operator was launched in November 2009, and by the end of January this year about 10,000 of its 3.2 million customers was using mobile data applications. The telco operates in 11 of India’s circles (service areas). The company has decided not to participate in the 3G auction but has decided to conduct an IPO later this year.
Instead of focusing on 3G, the company is working on 2G investments and making best use of its existing spectrum. The data services strategy of the operator includes targeting enterprise customers and the youth market with a special focus on the youngsters.
Ericsson to host multimedia services for BSNL (India)
Ericsson has been awarded two hosting agreements with Indian operator Bharat Sanchar Nigam Ltd (BSNL). Under the first contract, Ericsson will become responsible for providing a content service that allows BSNL to ‘tailor the ultimate customer experience’. A next-generation portal that includes a variety of mobile content and applications will be used, giving subscribers the chance to order a variety of mobile content including ringtones, games, pictures, video clips and software applications, via web, WAP or SMS.
The second agreement is for hosted ringback tones, one of the most popular and highest revenue-generating mobile data applications. The service is based on Ericsson’s Personalized Greeting Service. Ericsson will be responsible for end-to-end systems integration as well as hosting and day-to-day management of both services.
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