Orange Scores Hat-trick with mobile games

On 03.30.10, In Mobile Marketing, By Editor

Orange UK has introduced three new mobile games including games for the iPhone.

The company is set to offer all its UK iPhone customers access to mobile games designed and produced by Orange, via the Apple App store.  The application offers games like off-road racing, plus a selection of card games, including Blackjack and Poker.

Playtomo, a social gaming service will allow UK customers to play card and action games for free. it integrates with social networks so users can always share their scores with their friends and also challenge them.

Another one, Games Zone will be a £5-a-month subscription gaming service and it will offer Orange customers two free games each month, exclusive competitions and a 20% discount on additional purchases.

According to Orange’s Head of Gaming Products and Services, Neil Holroyd, this is an exciting time for Orange, with the launch of these new mobile gaming offerings forming a key part of their strategy to evolve their business through entertainment.

In his opinion innovative gaming services such as Playtomo and Games Zone give customers the best possible gaming experience and value for money on their mobile phone, while enabling them to develop their offering.

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Orange and HMV join hands to launch Mobile Games

On 03.20.10, In Mobile Marketing, By Editor

Orange UK has partnered with HMV to launch a mobile-gaming service.  The service will be available in the next one week for customers across any network and on over 1,000 Java-enabled handsets.

To access this service the customers will have to text HMV” to 87010. They will receive a link in the reply. By clicking on this link they will find reviews and previews of the latest games; free demo downloads, and games to buy.

Under this, HMV mobile games will provide its customers over 400 games with a new title every week. Names of a few games which will be available during the launch include, ‘Fifa Manager 10′, ‘Tetris’, ‘Call of Duty MW2′ and ‘PAC-MAN’. The starting price of the games will be £1.

Orange customers will be billed directly for their mobile game-play, while customers on other network will have to use the ‘Payforit billing system, where they will be required to pay for the individual cost of each game.

According to Orange UK Business Development Director, Stephen Harris, the company is proud to be introducing this new service in strategic partnership with HMV, which will enable both the parties to deliver greater value, products and services to their customers.

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Nokia strikes deal for premium EA mobile content

On 08.15.06, In Mobile, By Editor

Electronic Arts has confirmed support for the launch of Nokia’s next-gen mobile phone games platform, with a range of titles custom-designed for Nokia S60 devices.

Through Nokia’s Content Discoverer, consumers are able to download EA games through virtual shopping malls directly to their mobile devices.

“Nokia shares our vision of making it easy for people around the world to find and play the best quality games on their mobile phones,” said Mitch Lasky, senior VP of EA

“We are looking forward to working more closely with Nokia on promoting a delivery system that propels mobile gaming forward. This relationship will bring together EA’s great brands and development studios with Nokia’s innovative hardware and global consumer reach,” he added.

Some of EA’s biggest franchises initially available will include The Sims 2, FIFA 06, Tiger Woods PGA Tour 06, FIFA Street 2, Doom, Tetris and Tetris Mania.

Nokia’s next-generation mobile phone gaming platform is due to launch in the first half of 2007, and continues the work already established by the company via its N-Gage gaming deck.

“The core of Nokia’s games strategy is to make it easy for people to find, buy and play great quality mobile games and we’re excited to expand our relationship with EA to help make that possible,” said Jaakko Kaidesoja, director of games and multimedia at Nokia.

“Nokia and EA have a common vision regarding the opportunities in mobile games and how to turn them into a reality.”

“When you combine Nokia’s leadership in hardware, usability and software platforms with EA’s brands and quality thresholds, the results will speak for themselves,” he added.

Source- http://www.gamesindustry.biz

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