Samsung launches Bada mobile platform

Samsung hopes to extend its app store offering to a wider range of handsets, including less sophisticated feature phones and entry level smartphones.
The Korean technology giant said Bada — which means “ocean” — was a new addition to the company’s mobile ecosystem and would give users a “fun and diverse mobile experience”.
Samsung said it chose the name to “convey the limitless variety of potential applications” that can be created using the new platform, and to demonstrate the company’s commitment to “a variety of open platforms in the mobile industry”.
It also offers mobile operators an easy-to-integrate platform that can be used to provide “unique and differentiated services to their customers”, said Samsung.
By opening Samsung’s mobile platforms we will be able to provide rich mobile experiences on an increasing number of accessible smartphones,” said Dr Hosoo Lee, an executive vice president at Samsung. “Bada will be Samsung’s landmark, iconic new platform that brings an unprecedented opportunity for operators, developers and Samsung mobile phone users around the world.”
Samsung’s current smartphone range runs the open-source Symbian operating system and the Google-backed Android platform. Carolina Milanesi, a research director at Gartner, said Samsung’s decision to develop and use its own platform for entry-level smartphones was its attempt to “differentiate its products from the competition.”
But Geoff Blaber, an analyst with CCS Insight, questioned Samsung’s thinking: “The big question is, does the mobile phone world need yet another operating system?,” he said.

Samsung hopes to give users a ”fun and diverse mobile experience” on a wider range of handsets, including less sophisticated feature phones and entry level smartphones via its newly created mobile platform dubbed “Bada”. Bada means Ocean in Korean.

Samsung said it chose the name to “convey the limitless variety of potential applications” that can be created using the new platform, and to demonstrate the company’s commitment to “a variety of open platforms in the mobile industry”.

It also offers mobile operators an easy-to-integrate platform that can be used to provide “unique and differentiated services to their customers”, said Samsung.

By opening Samsung’s mobile platforms we will be able to provide rich mobile experiences on an increasing number of accessible smartphones,” said Dr Hosoo Lee,  executive vice president at Samsung. ”Bada will be Samsung’s landmark, iconic new platform that brings an unprecedented opportunity for operators, developers and Samsung mobile phone users around the world.”

One can’t help but ask – Does the world need another mobile operating system?

Nokia’s Booklet3G, a Windows 7 based notebook computer will be sold in November through AT&T and Best Buy. It will be on offer for $299.99 with a 2 Year AT&T Data Connect plan.

PRESS RELEASE

Tuesday, October 13, 2009

Sleek, strong Windows 7-based mini-laptop hits Best Buy stores for 299.99 USD in time for the holidays

New York, NY, USA – Drawing upon its rich heritage and leadership in the mobile industry, Nokia is opening a new chapter in mobility with the introduction of the Nokia Booklet 3G to the U.S. together with AT&T, Best Buy and Microsoft. Developed for connectivity just about anytime and virtually anywhere, the Nokia Booklet 3G is refining what consumers can expect at the crossroads of mobility and the personal computer.

“Nokia understands mobility like no other company and recognizes that the most ‘powerful’ device is the one that doesn’t have you running for the power plug or network point” said Olli-Pekka Kallasvuo, president and CEO of Nokia. “By combining the Booklet’s sleek design, impressive features and competitive price together with the new Windows 7 operating system from Microsoft, AT&T’s nationwide 3G coverage and Best Buy’s unmatched national retail footprint, we believe we have a winning combination for U.S. consumers” (more…)

ASIA : The 3GSM World Congress Asia – the fastest growing mobile communications event in the region – will bring together a host of industry leaders and personalities from across Asia’s booming mobile industry.

The mobile operator CEOs speaking at the 2006 event, which will be held in Singapore between October 16th and October 20th, include Sunil Mittal from Bharti Televentures, Dr Young-Chu Cho from KTF, Naguib Sawiris from Orascom, Lee Hsien Yang from SingTel Group, Dato Abdul Wahid Omar from Telekom Malaysia, Arve Johansen from Telenor, Sol Trujillo from Telstra and Alexander Izosimov from VimpelCom. Produced by the GSM Association (GSMA), the global trade association for the mobile industry, the 3GSM World Congress Asia will also feature top executives from other mobile-related industries, such as Alejandro Zubillaga, Executive Vice President Digital Strategy and Business Development at Warner Music Group, and Dr Sachio Semmoto, Founder and CEO of eAccess.

“For this year’s 3GSM Congress in Asia, we have assembled a top-class, yet diverse, line-up of speakers that will pinpoint the key trends in the region’s dynamic and complex market for mobile communications,” said Bill Gajda, the chief marketing officer of the GSM Association. “The Congress is the only event in Asia to attract the top ranking executives from the region’s operator community.”

The Congress presentations, revolving around the central theme of ‘Risk and Reward’, will cover topics ranging from new business models for mobile operators, to the role of China, universal access in emerging markets, the mobile boom in India, mobile virtual network operators and infotainment and content. The 2006 event will also host the GSMA Members Forum – the only annual meeting open to the entire GSMA membership.

This year’s Congress also sees the introduction of the GSMA’s “Asia Mobile Innovation Awards.” These awards are designed to support innovation in the Asian mobile industry by bringing together start-up companies, industry investors, mobile operators and vendors

Source- http://www.3g.co.uk

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