Orange & Barclaycard to launch Contactless Mobile Payments
www.WirelessFederation.com/news: Contactless mobile payments will be launched by the end of the year by Barclaycard in conjunction with Orange. The news has been confirmed by Head of Innovation Marketing, Sarah Mansfield in a presentation at a mobile marketing event organized by the Institute of Sales Promotion and Mobile Interactive Group.
According to Sarah, at the back end of 2010, the company will have a commercial launch with Orange for mobile payments and the consumers will be able to buy an NFC-enabled phone and make payments with it. The trail for the mobile payments was first done by Barclaycard in 2008.
SMS alert is also offered besides having an iPhone and Android Augmented Reality application. The application enables users to find their nearest retail outlet that accepts contactless payments, or their nearest ATM.
A joint contactless credit card was launched by Orange and Barclaycard, last month enabling users to make payments of £10 and under using contactless technology.
O2 UK selects MIG to drive customer acquisition & retention
www.WirelessFederation.com/news: O2 UK has inked an agreement with Mobile Interactive Group, MIG, to boost customer retention and acquisition.
O2 will utilise MIG’s MIDAS messaging platform which will enable the operatpr to offer a range of mobile interactive solutions to increase brand awareness among the target audience.
Anthony Nelson, business development director at MIG, said: ‘Over the past 12 months MIG’s development team have been heavily focused in advancing the core functionality of MIDAS, making sure MIG can provide high speed, intelligent solutions to our operator customers such as O2.’
Lance Haswell, head of online Pay & Go at O2 said: ‘O2′s customer acquisition strategy for 2008 means delivering a number of highly compelling campaigns into the market place, that invite potential customers to take advantage of offers to join the O2 network.’
