www.WirelessFederation.com/news: Turkcell, Turkey’s leading mobile operator, has talked positively about the recent mobile marketing campaigns across the nation.
According to the Turkish mobile operator, mobile based advertising strategies have called for healthy returns and response rates.
Cenk Serdar, chief value added services officer at the company, said this is partly because the mobile channel has allowed it to target customers directly and bring them a relevant message.
Resultant to which he thinks that more brands will use these types of marketing campaigns to generate greater sales.

Mr Serdar further said that mobile marketing could also be a cost-effective way of advertising during the current global recession.

“Mobile is so much less expensive than TV, but with very good results,” he commented. “We feel really great about mobile advertising – we think now the time has come.”