M-Pesa launches in UK (Kenya)

Vodafone’s group company, Safarikom has launched m-pesa, it’s mobile money transfer and payment service at selected outlets in the UK.

Kenyans in the UK  can now send money to their friends and family in Kenya through M-pesa UK, direct to their mobile phone wallets.

Western Union, Provident Capital Transfers and KenTv were involved in a small pilot before the commercial launch of this service.  A total of 19 outlets with high local kenyan population were selected to trial this service.

To send money using M-PESA, the sender in UK will be required to identify themselves and furnish the agent with the recipient’s name, Kenyan mobile number and the amount being sent in Sterling Pounds. This will be converted at current rates and sent in Kenyan Shillings.  Neither party is charged a registration fee.

A transaction fee ranging from £4 to £6.90 will be charged though.

Following authorisation by the Central Bank of Kenya, Safaricom shall be increasing the locations in the UK from which money can be sent to M-pesa customers as well as launching services across other popular remittance corridors

Currently, the maximum amount that can be sent internationally per transaction through M-pesa is £250 while the total allowable per month from a single sender in the UK is £1,000.

The successful take-up of M-PESA in Kenya has clearly demonstrated the demand for easily accessible, secure cash payment services in emerging markets,” said Nick Hughes, Vodafone’s Head of International Mobile Payments. Our partnership with Western Union allows M-PESA subscribers to receive international remittances and builds on the demand we have already seen domestically in Kenya.”

This program aligns a global leader in money-transfer services, the world’s largest mobile operator group, and arguably one of the most impressive success stories in mobile money,” said Matt Dill, Senior Vice President, Western Union Digital Ventures.  In offering M-PESA users the opportunity to receive funds from abroad for the first time, these three companies are changing the way money moves around the
globe.”

Safaricom CEO Michael Joseph said: We wish to invite Kenyans living in the UK to take advantage of this service, which presents a real innovation on our M-pesa menu. Through strategic partnerships with Western Union, Provident Capital and KenTV we are giving them an opportunity to convert across two currencies into M-pesa and send money affordably without any hidden costs directly to the mobile phone of the recipient.”

Cingular Takes the Cell Phone to the Bank

Cingular Wireless is teaming with mobile banking and payments facilitator Firethorn Holdings to deliver online banking capabilities to the cell phone. Visa USA also is making further inroads in the mobile payment sector.

The service will enable Cingular customers to conduct mobile banking as well as make payments via their wireless handsets.

“Two-thirds of America’s 300 million people now use wireless phones and nearly 60 percent of wireless customers use their handsets for something other than making calls,” says Mark Collins, Cingular’s vice president for long-term products and services planning. “It is the right time for the wireless industry to begin moving ahead with mobile banking,”

The companies are currently in the trial phase, but Cingular expects to roll out the mobile banking and payments application commercially early next year.

Separately, in mobile payment news, Visa USA announced a new pilot program to deliver mobile payment coupons and rewards via text message, graphic or bar code images. The test will be conducted with roughly 500 Visa employees in California. Depending on the results of the trial, Visa may move to a wider launch of the service. The California trial follows a large-scale mobile payment trial Visa conducted at Philips Arena in Atlanta earlier this year.

For Best Practices/ Case Studies on Mobile Money – Banking, Remittances, Commerce & Payments. Please contact Christina@WirelessFederation.com

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