Mobile music revenues to reach $5.5 billion by 2015

A new report has unveiled that music consumed on mobile handsets will generate $5.5 billion annually in 2015, a rise of $3.1 billion from 2010. ­The report has found that mobile music is becoming an increasingly important part of the digital music sector, which is propping up a failing industry hit by over a decade of widespread online piracy.

Since the popularization of P2P file sharing at the end of the last century, the music industry’s sales have gone into free fall, as consumers rejected the physical distribution of music in favor of easier, but illegal means of acquiring it. The industry response was initially slow, but legal digital distribution services, such as Apple’s iTunes are now blossoming, and mobile handsets are increasingly becoming the key platform for them.

Initially, PC downloading and side loading to MP3 players was the only way to go but the development of mobile devices has now reached the point where they match the technical specs of dedicated MP3 players. Add in connectivity, just one click to buy and download along with all the other smartphone features and no competition between the two are the reasons why sales of Apple’s iPhone are going to outstrip its iPod in the not too distant future.

However, the report warns that piracy still remains a significant threat – both online and on the mobile. Researcher also found that P2P file sharing is slowly migrating to the mobile, with BitTorrent applications now available on Android Market, for example. With the launch of 4G networks about to increase, the report recommends that the graduate response – enacted by legislation in many countries – be strongly enforced and expanded to mobile networks.

Handset makers better placed than telcos to capitalize on mobile music

www.WirelessFederation.com/news: When it comes to capitalizing on rising mobile music uptake, handset makers are in a better position as compared to telecom operators. According to analysts, operators are limited by the number of customers on their network whereas OEMs (original equipment manufacturers) are only limited by the penetration of their device.

Though operators cannot be ruled out, OEMs definitely score over them in more than one ways. According to a latest research, during the quarter ended March 2010, the number of mobile users across the EU5 (U.K., France, Germany, Spain and Italy) markets, listening to music on their handsets reached 54 million, up 10% from a year earlier.

23.8% of total mobile customers is represented in those markets through this figure when compared to just 13.2% of mobile users in the U.S. who listen to music on their phones.

Qtel launches mobile music service with WIN (Qatar)

www.WirelessFederation.com/news: Mobile music service called Mozaic Music has been launched by Qatar based telecom operator, Qtel and WIN, a fully managed mobile music service provider. WIN has been integrated directly into the existing Qtel Mozaic portal, providing a range of local and international full-track music as well as ringtones and music videos.

Marketing promotion of the service will also be looked after by WIN and it will include refreshing and adding content, updating the news and charts, and aligning closely with Qtel’s marketing team in order to place and highlight the latest offers and promotions.

According to WIN CEO, Graham Rivers, mobile music is a key growth area and one that mobile operators around the world are looking to deliver and the company is thrilled to work with Qtel in this exciting growth market and  expressed its confidence that its tried and tested mobile music service will be a hit with Qtel customers.

WIN already provides similar mobile music services for companies including Orange and Sony Ericsson.

Mobiltel Bulgaria & Real Networks brings out Mobile music

www.WirelessFederation.com/news: Mobiltel Bulgaria’s music service has been transitioned by Real Networks to the Real platform on March 10. ‘all-you-can-eat’ function has also been added to continue its strong momentum across Europe. Subscribers are provided with flexibility and choice for downloading music to their mobile devices due to  Mobitel’s migration to RealNetworks’ music platform.

Mobitel subscribers can download and sync music to their mobile phones from the PC by subscribing to the Music Unlimited package for 9.90 Bulgarian Lev (£4.64) per-month. Music can also be downloaded through WAP or web stores, or from native apps residing on their handsets.

According to Karakanovsky, Marketing Data Director for Mobiltel Bulgaria, RealNetworks is a global leader in mobile music and with its strong presence in Eastern Europe, is a perfect fit for MAG and Mobiltel and its subscribers will be more likely to utilize mobile music due to the increased simplicity and elegance of the interface, and dual download capability.

Sprint signs RealNetworks to streamline music services

www.WirelessFederation.com/news: Telecom operator Sprint and digital entertainment services firm RealNetworks has signed a deal as per which the latter will streamline the operator’s mobile music offerings by introducing a unified digital storefront promising user-friendly access to ringtones, ring backs and full-track downloads.

Media Entertainment Platform of Real will manage, administer, market and deliver Sprint’s digital music content; the proposed storefront will premiere later this year under the terms of the agreement.

86 different mobile operators across 48 countries worldwide make Real’s ASP services available, thus reaching a combined subscriber base totaling more than 900 million.

Vodafone’s DRM-free music service a hit

www.WirelessFederation.com/news: After attracting almost half-a-million paying subscribers to its DRM-free services since March 2009, Vodafone has claimed to rule Europe’s mobile music market. The clear pricing policy of the carrier has been credited behind the subscription of 450,000 users for its music services.

A monthly bundle allowing the users to download 10 tracks, or a variety of all-you-can-eat packages has been provided to the subscribers. Some 100,000 subscribers have signed up in December alone in Vodafone’s eight key European markets Germany, Greece, Ireland, Italy, the Netherlands, Portugal, Spain, and the UK.

The company has signed deals with Sony Music Entertainment, EMI Music, and Universal Music, to provide DRM-free MP3 content.

Bharti Airtel is India’s largest Music company!

www.WirelessFederation.com/news: Mobile Music has become the largest contributor to Value Added Services Revenue of the mobile operators in India. In a recent announcement, India’s largest telecom operator by subscribers’ number, Bharti Airtel has claimed its Music Bharti” to be the largest music company in India ahead of another giant of the music industry, Saregama. After this announcement by Deputy CEO Sanjay Kapoor, it becomes easy to understand why Bharti Airtel decided to set up separate divisions for Mobile Entertainment and Mobile Commerce.

Meanwhile, there are doubts regarding the top slot claimed by Bharti after beating Saregama. Saregama has still not revealed its financial results for 2008-09 whereas Airtel has generated Rs. 708 crores from music distribution in 2008-09 (FY09).  But having a glance of the financial results of the two companies in the year 2007-08, Bharti Airtel emerges as a undisputed king by generating Rs. 458.4 crores in FY08 while Saregama earned 143.7 crore.

Though music is not produced by Airtel, it contributes to the revenue of the company through distribution via caller ringback tones, mobile radio and music on demand. Earnings from SMS service has already being superseded by the money generated by music. Rs. 481.3 crores of Airtel’s Value Added Services (VAS) revenues in Q4 was not from SMS but from this non-SMS component.

Airtel collects and sells music from many music publishers like Saregama, T-Series, Yash Raj Films, UTV, Rajshri Films, and several publishers from SIMCA and it has not yet decided to enter into the field of music publishing.

Cingular Wireless and Motorola Introduce the MOTORAZR v3i

Cingular Wireless and Motorola continue to raise the bar in mobile music with their latest music device, the MOTORAZR v3i.

Like its predecessors, the MOTOROKR E1 and the MOTOSLVR L7, the MOTORAZR v3i is another Cingular exclusive handset featuring iTunes, giving mobile music lovers another great option for enjoying their favorite PC-based music collections on one of Cingular’s most popular handset designs.

“To date, Cingular remains the first and only carrier in the

United States

to offer a phone with iTunes,” said David Christopher, vice president of product management, Cingular Wireless. “The Motorola RAZR is one of our most popular handsets and, with the addition of iTunes, we are thrilled to offer Cingular customers yet another great device that addresses both their communication and entertainment needs while on the go.”

The MOTORAZR v3i is available exclusively in the

U.S.

through select Cingular Wireless retail locations or via http://www.cingular.com/ for $249.99 with a two-year service agreement and after a $50 mail-in rebate.

Source- http://www.phonemag.com

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