Deutsche Telekom expects mobile web boost for U.S
Deutsche Telekom Chief Executive Rene Obermann has stated that the company hopes demand for faster mobile internet services will help it gain customers in the United States.
According to him, mobile internet offers good growth chances at the moment, adding that Deutsche Telekom currently has the fastest network there.
Obermann and new U.S. head Philip Humm are due on Thursday to present a strategy for the struggling U.S. unit T-Mobile USA, which is the market’s No. 4 operator but has seen profits fall.
The U.S. represents the group’s second largest market behind Germany and it has about 33 million customers there.
According to Rene, in the U.S., they need an aggressive marketing policy and customer-friendly pricing. The company has to improve their arguments as to why customers should come to them or stay with them.
The U.S. unit plans to double its network speeds this year in order to offer customers the chance to use applications such as video conferencing or multi-player gaming from their mobile phones.
Humm has already said that T-Mobile USA will not charge a premium for its highest-speed services, as it seeks to regain ground on rivals Verizon Wireless, AT&T Inc and Sprint Nextel.
Commercial companies lag behind in adopting mobile touch than govt, nonprofits: Research
A recent study conducted by a mobile search engine has revealed that government and nonprofit organizations are outpacing commercial companies in developing creative uses and services for the mobile touch Web.
The study has found out how organizations get users to access information and content while on the go. Additionally, religious organizations are the most active of all, making up 72.5 percent of the 13,600 mobile touch Web sites in the category.
According to an official of the research agency, the key finding of the study is that although nonprofits, government agencies and charities are typically slow to adopt new technologies due to budget and personnel constraints, these groups are adopting the mobile touch Web for many purposes.
In his opinion, they found them eager to hop on the touch Web in order to get the word out, raise funds and connect with mobile Web users who have touchscreen devices.
GetJar facilitates 50 million Facebook Mobile app downloads
In the past six months, GetJar has witnessed over 50 million people downloading Facebook’s mobile app from it. It has claimed to be the second-largest applications store worldwide and second only to Apple’s iTunes.
Consumers can download the app which gives them a fast and easy shortcut to access Facebook’s mobile website with a single click from their phone with GetJar’s App Download Page (ADP) and Mobile Site Shortcut (MSS).
There are over 400 million users of Facebook around the world and the number of people who want to connect through Facebook from their mobile device is considerably increasing.
Nine Multimedia launches Mobile CRM Tool
Nine Multimedia has announced the launch of its first ever Mobile Marketing CRM Solution, Nine Mobile.
This online tool is all set to enable marketers to send special offers, coupons, video, audio, text, alerts and notifications to consumers’ mobile phones. This is a platform which will allow companies to interact and manage their customers through their mobile phones.
With this app a user can also quickly and easily create and change a company’s mobile website apps and landing pages using the online Smartphone Web App builder. It is compatible with any mobile with a web browser.
Canpages partners with Tagga Media to power mobile site offering
Vancouver’s Tagga Media has announced that it has struck up a new partnership with Canadian search directory Canpages to power their mobile websites offering.
Now Canpages advertisers will be able to access mobile sites, mobile-optimized Web sites on the Tagga platform which will be included as part of selected Canpages advertising programs. An advertiser can also buy a mobile site for just $25 per month.
According to Tagga CEO Amielle Lake, the partnership with Canpages will bring their technology to the SMB market and enable Canadian businesses to lead the way on the mobile web.
In his opinion, the majority of Canadians now have Internet-enabled mobile devices, and it is important for businesses to reach those consumers in a meaningful way when they start searching on their phones.
Tagga Media Inc. supplies mobile marketing tools to professional marketers which helps them in creating, executing and Tracking mobile SMS marketing, build mobile Web sites and run mobile advertising campaigns.
Bourbon Maker launches First-of-its-Kind Web Series
Jim Beam Bourbon, the world’s number one selling Bourbon has announced that the company is joining hands with ESPN to unveil The Next Round—a Web series hosted by ESPN personality and award-winning journalist Scoop Jackson.
The show is expected to be launched on April 3 and will features famous guests discussing the news with a focus on sports and pop culture. Served up by Jim Beam, a Web series, the brand is promoting with ads within the publisher’s mobile Web site and iPhone applications.
According to Kelly Doss, senior director of bourbons at Beam Global Spirits & Wine Inc., the company is hoping to attract the legal-purchase-age male, the quintessential guy with a sense of humor who has an interest in sports and enjoys quality time with his buddies.
The company likes to create legendary experiences for guys and we know that they bond over Jim Beam cocktails and sports.
It’s spirits brands include Jim Beam Bourbon, Sauza Tequila, Canadian Club Whisky, Courvoisier Cognac, Maker’s Mark Bourbon, Laphroaig Scotch Whisky, Cruzan Rum and Knob Creek Bourbon.
Online shopping: Mobile internet’s next destination
www.WirelessFederation.com/news: Nearly 35% of all mobile phone users and almost 27% of the US population will access the Internet from their device in 2010 accounting to more than 80 million US mobile phone users. By 2013, almost 50% of mobile phone subscribers will have Internet access.
Weather forecasts, read news, find movie times and bank online than to buy products will be some of the most sought after information ¬by the web-enabled mobile phone users on their devices.
Mobile web would also be of great help to the bargain hunters in a store to check whether an item can be bought more cheaply from another retailer. According to Mobile phone users, they would make more purchases if the processes were not so cumbersome, products were easier to find and their devices supported secure credit card transactions.
Call for Participants & Sponsors: The Mobile Web In Developing Countries Workshop
So, I am on a a W3C programming committee for a “Mobile Web In Developing Countries” workshop to take take place this 5-6 of December 2006 in Bangalore, India.
We are looking for participants and or sponsors. and are therefore beginning the call for experts to participate in the Workshop in Bangalore, India, on 5-6 December 2006. Participants will discuss the challenges, requirements, and use cases for mobile Web access in developing countries. The Workshop will bring together experts in mobile Web technologies and specialists on emerging countries and the digital divide. To participate in the Workshop, please submit a position paper by email before 1 November 2006.
“While in some countries, mobile Web access is the latest must-have for executives, it is increasingly clear that it may play an important role in the development of some communities,” said Tim Berners-Lee, W3C Director. “We must ensure that the Web is designed to meet the needs of sparser populations and of those whose only access to the Web may be on their phone. I look forward to hearing a wide range of views about requirements on Web technology particular to developing countries.”
This public Workshop is part of W3C’s Mobile Web Initiative, which aims to identify and resolve challenges and issues of accessing the Web when on the move. W3C thanks the Workshop host, Jataayu Software, one of the Mobile Web Initiative sponsors. Additional sponsorship opportunities are still available.
On that note, the W3C invites your support for this Workshop through a three-tier sponsorship program designed to support participation by people or organizations who might otherwise not have the financial means to attend the meeting. Benefits of the Sponsorship program include public recognition of your commitment to the W3C mission. Sponsors reach those who are making decisions about the future of the Web, as well as those in the public who have come to rely on the Web as critical infrastructure for development.
One important step in bridging the “digital divide” — the lack of access and ability to use information services by a portion of society — is the deployment of mobile networks around the world. According to the World Bank, more than two billion people own a mobile phone and 80% of the world’s population has access to GSM service. With one million new subscribers every day, almost four billion people will have a mobile phone by the end of 2010.
Although access to phone service is fundamental, W3C considers access to Internet services such as email and the Web vital for education, commerce, and communication. High speed mobile data networks and more affordable Web-enabled phones are helping to make this access possible in the developing world. For some, telephones may be the primary, or even sole, means to access the Web. In order to deliver Web standards that enable access for all, W3C is organizing this Workshop to learn more about the specific needs, expectations, and challenges faced by people in developing countries.
Source-http://www.mobileactive.org
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