China based ZTE stated that the handset manufacturer has recorded shipment of 60 million terminal products, of which 35 million devices constitute handsets for the first half of 2011. In the process, the company has seen an approximate 30 percent rise in handset shipments on a year-on-year basis. Interestingly, ZTE has seen a 400 percent increase in smartphone sales, in addition to a 300 percent increase in the USA.
Meanwhile, ZTE’s Blade has emerged as one of the best selling smartphones across the globe. In partnership with about 80 operators worldwide, the Blade is available in about 50 countries, including regions. In China, Blade happens to be biggest selling Android smartphone in China, in terms of daily sales, accounting for 16,000 units per day. So far, there are 2.5 million Blade handsets sold worldwide, primed to hit the five million milestone within this year.
In addition, ZTE is looking at shipping some 12 million smart terminals in the second half of the year, while the company has increasingly captured market shares in China, North America, Europe and Latin America.
Across Europe, ZTE has smartphone partnership deals with more than 65 operators on the back of rising handset sales of more than 30 percent in this part of the world for the same period. Meanwhile, ZTE has seen its Brazilian market share increase by 46 percent, in addition to the company securing investment for a high-tech industrial park, touted to become the country’s biggest telecommunications research, production and training centre; ZTE’s first R&D location in Latin America.
According to ZTE Executive Vice President He Shiyou, they are pleased with the success of the Blade worldwide and of their other handsets in other major markets. In addition, they are aiming to launch over 30 smart terminals during the remainder of 2011, including mid to high-end smartphones such as the ZTE Skate, a smartphone harnessing Windows Phone 7 and TD-LTE dual-module and dual-waiting models.
