Pakistan mobile international traffic reaches 3.4 bn minutes
Data from Pakistan Telecommunication Communication (PTA) have revealed that Pakistan’s mobile international traffic has hit a record with 3.4 billion minutes registered during first six months of current fiscal year, revealing 22% rise as compared to previous year.
The last two quarters of the previous financial year recorded 2.8 billion minutes. Total outgoing traffic trend as depicted by figure revealed the growing trend of making calls from Pakistan to other destinations around the world as 0.96 billion international outgoing minutes have been recorded during the first two quarters of 2010-11 as compared to 0.93 billion minutes in the last two quarters of previous year.
Correspondingly, international incoming traffic has also been growing for the last two quarters and reached 2.5 billion minutes as compared to 1.9 billion minutes during previous two quarters. With regard to SMS, all mobile companies generated approximately 100 billion SMS during Jul-Dec 2010-11 as compared to 86 billion during the preceding two quarters. This shows a 16 percent increase in the SMS traffic in two quarters. Ufone leads the SMS traffic parameters followed by Telenor and Mobilink. Warid and Zong have low SMS traffic as compared to their competitors.
Mobistar to launch “permission marketing” via Bluetooth
Major Belgian service provider Mobistar, in cooperation with Sony Ericsson, is launching an innovative campaign in eight Belgian cities using interactive Bluetooth technology. All users with Bluetooth enabled handsets will be able to receive free ringtones if they are within 30 metres of an Abribus (a bus shelter showcase). Consumers will receive a message asking whether he would like to receive a ringtone. If he accepts, the consumer receives a free Christina Aguilera True Tone from Mobistar. This campaign will introduce mobile users to what is called “permission marketing”. The telecom operator is the first to use the new Bluetooth technology. “Traditional mass communication must give way to new communication methods. This campaign illustrates the concept of interactive communication and is based on the principles of permission marketing” states Chris Van Roey, Chief Communication Officer of Mobistar.
“Music plays an important role in the lives of young people. To create a unique music experience via mobile and to further reinforce our position with the music and youth segment, Mobistar cooperated with JCDecaux Innovate, Sony Ericsson and Sony BMG to develop this interactive campaign.” comments Van Roey.
Technorati : Belgium, Mobile Marketing, MobileYouth, Mobistar, Sony Ericsson, SonyBMG
