StarHub appoints Mobixell for Data Traffic Management (Singapore, USA)

Leading global provider of intelligent mobile Internet solutions, Mobixell Networks, has been appointed by StarHub, Singapore’s fully-integrated info-communication company, for mobile data traffic management solution. Mobixell Seamless Access was chosen by StarHub to reduce costs and enable introduction of new and futuristic services, such as video optimization, personalized advertising and content filtering, for the next generation mobile internet.

The popularity of the iPhone and other smartphones amongst StarHub’s mobile subscribers has already seen an increase in data and video traffic on StarHub’s mobile data network. As per the company, mobile data traffic is predicted to double globally every year, increasing 39 times between 2009 and 2014, reaching 3.5 Exabytes per month by 2014.

As the rate of data traffic growth rises, implementing Mobixell Seamless Access ensures that StarHub’s customers can continue to enjoy a high quality mobile Internet and mobile video streaming experience. Mobixell Seamless Access maximizes user experience through its field-proven expertise in developing technologies for superior video experience, continuous no-buffer video playback, and excellent audio quality.

Liong Hang Chew, Assistant Vice President of Mobile Network Engineering, StarHub said that they chose Mobixell Seamless Access to enable a new era of mobile data traffic handling, increasing efficiency and improving customer experience. At the same time, implementing Seamless Access will enable future services such as content security and other possible revenue-generating features.

Yaron Dishon, SVP Sales Asia Pacific and Global Channels, Mobixell says that they are proud to have been chosen by such an innovative and influential operator as StarHub to assist with its mobile data management needs. Mobixell Seamless Access intelligently manages the surge in mobile internet and video traffic, while enabling mobile operators to achieve the ‘least cost, smartest pipe’ strategy. As mobile traffic grows exponentially, providing a cost efficient, forward-looking solution is imperative for mobile operators to succeed. Mobixell Seamless Access will help StarHub to achieve the perfect balance between cost reduction, user experience, network complexity and revenue generating high quality mobile Internet services.