MVNO Norea Mobile has launched in the Netherlands. The provide of international telecom services says it targets customers of “all cultures”. It will serve both consumer and business customers, with the latter able to take up to five lines with the company.

Using the KPN network and MVNE Aspider Solutions, Norea offers Sim-only voice and data plans. The SIM Only 20, 40, 80 and 150 plans offer customers the equivalent value in airtime. Within the bundle, calls to fixed lines are billed at EUR 0.09 per minute, mobile calls at US$0.15 per minute, SMS at US$0.18 and internet at US$0.13 per MB.

The company claims a first with international calls charged from the bundle, with rates to mobiles such as 9 cents a minute for India and China, Morocco at 34 cents and Turkey at 12 cents. Calls are billed by the minute, with no set-up fee. Data services are not available abroad.

For the first four months, calls made while roaming are not available, but customers will be able to receive calls when abroad. According to spokesman Erhan Ozdemir, the company targets 10,000 customers by year-end, a “conservative estimate”.

Promotional activites at the start include a presence at the concert of Turkish singer Arkan on 23 April and other multicutural events, as well as one month free with a one-year contract and two months free with a two-year contract.

As per Ozdemir, the company is also planning a SIM 10 plan, as well as a special offer for young people integrating internet and international services. While the company has already been approached with takeover offers, the spokesman stated Norea wants to first focus on achieving its own goals.