RCom to launch multi-lingual mobile portal (India)

On 02.16.11, In Mobile, By Editor

India’s one of the biggest mobile operator, Reliance Communications (RCom) has announced its plans to launch a next generation mobile portal, R World, for delivering mobile Internet and data services to its over 125 million customers.

RCom will use Motricity’s m-Core platform to deliver advanced services and applications on its 3G, GSM and CDMA mobile platforms.

According to RCom’s 3G Business Head Prashant Gokarn, the company believes that the future of mobile experiences is going to be based on the delivery of highly personalized offerings which include localized content, delivered to their customers in their native language.

He added that Motricity’s mCore Platform provides them the scale and capabilities they need to deliver on this vision.

RCom intends to offer a new multi-lingual R-World that will offer personalization option in Hindi, followed by other regional languages. R-World has been designed to deliver content and applications on the mobile platform.

RCom will offer location-based services that help mobile subscribers find places they are looking for in the area they are in, or passing through, at any given time.

According to Motricity CEO Ryan Wuerch, through the delivery of highly relevant experiences, Reliance will be in position to delight and retain its customers and further monetize these offerings through the marketing of targeted mobile value added services as well as targeted mobile marketing and advertising campaigns.

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Motricity acquires Adenyo for $100 Million

On 02.01.11, In Mobile, By Editor

­Motricity has announced that it is paying US$100 million to acquire Adenyo, a mobile marketing, advertising and analytics solutions provider with operations in the United States, Canada and France.

According to Ryan Wuerch, CEO of Motricity, the power of highly targeted mobile advertising, combined with highly targeted mobile commerce solutions is going to transform the mobile data industry.  Adenyo’s technology, mobile marketing and advertising expertise and their long-standing relationships with powerful enterprise customers will significantly strengthen their position in the mobile data services ecosystem.

The acquisition of Adenyo will be made for initial consideration of $100 million (subject to certain adjustments for working capital and indebtedness), consisting of cash, expected to be paid out of cash-on-hand, and shares of Motricity’s common stock.

A minimum of 50% of the initial consideration will be cash; however, the cash component can be increased up to 100% at Motricity’s election. The agreement with Adenyo also contains an earn-out provision pursuant to which Motricity would pay between $0 and $50 million, in cash, common stock, or a combination thereof, at Motricity’s election, based on Adenyo’s financial performance during the 12 month period following closing of the transaction.

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Sony Ericsson Developer World reports on UIQ 3 application market uptake

On 10.18.06, In Mobile, By Editor

Sony Ericsson Developer World reports on UIQ 3 application market uptake

Sony Ericsson today announced the complete offering for its UIQ 3 based phones. With all three UIQ 3 based phones shipping in volumes in the next few weeks, Sony Ericsson Developer World reports on the status and uptake of the applications development market. The M600 messaging device, P990 smartphone and W950 Walkman® phone all have third party applications offered with the phones as free Try & Buy versions, with direct links to the Sony Ericsson Application Shop for download and purchase of the full versions.

There are also some third party applications that Sony Ericsson has licensed and embedded as full versions on the phones or Memory Stick. Sony Ericsson has preloaded close to 30 different applications with its UIQ 3 based phones (see table below) and many more are available for download from the Sony Ericsson Application Shop, from Handango and other independent software sites. There are currently more than 150 UIQ 3 and Java ME based applications available for download from the Sony Ericsson Application Shop, all Symbian Signed and Java Verified so that consumers can safely download and install them knowing that they have been tested by an independent test house according to industry-agreed testing and certification criteria.

Ulf Wretling, Director and Head of Content Planning & Management at Sony Ericsson, commented, Operator feedback and statistics from Handango in 2005 demonstrated that Sony Ericsson’s previous smartphones generated as much as four to five times higher Average Revenue Per User (ARPU) than regular voice-centric mobile phones. The initial uptake in the new Motricity-powered Application Shop support the belief that this trend will continue for the new UIQ 3 phones.

Sales increased significantly from August to September, and the first half of October indicates a continued positive download trend as all three UIQ phones are on the market, including the W950 shortly. The average purchase order in the Sony Ericsson Application Shop currently amounts to 42.70 USD.

Source- http://press-releases.techwhack.com

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