www.WirelessFederation.com/news: Software aiming to try and solve some of the bigger issues like handsets not playing Flash videos came to fore at Mobile World Congress in Barcelona. Despite the majority of video, animation, and many games on the net being Flash based, the system is not yet fully supported on handsets.

Android and Palm Pre handsets will offer mobile download of Flash 10.1 and with other manufacturers to follow. Out of the 20 manufacturers, 19 have signed up to support the video and animation platform. However, iPhones would not carry the update as Apple has decided not to support the software.

Apart from this, other software that generated talks were- Firefox has finally brought its popular browser to the mobile, Microsoft launched new mobile platform Windows Phone 7 and Israeli-designed Else phone to reach any contact, document, or application with a single touch.

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www.WirelessFederation.com/news: Though the Apple was absent in the world biggest event for mobile sector, Mobile World Congress in Barcelona, the shadow of the Apple’s iPhone hung over the event. This has made Mobile operators and manufacturers came together in Spain to try to claw back ground against Apple.

Apple has been gaining popularity since it entered the sector in 2007 even though it accounts for only a relatively small share of the mobile market at this time. Success of its App Store, where it sells mobile software for its iPhone and iPod Touch devices, is one that other handset-makers have yet to replicate.

The peaking success and popularity of Apple made 24 mobile networks to create an open platform for the development of applications known as the Wholesale Application Community allowing developers to access a larger market for their apps, with submitted software intended for all devices regardless of technology or manufacturer.

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www.WirelessFederation.com/news: The need to connect to the media world physically has finally been realized by the telecom world and it has also been realized that it requires replacing telecom veterans with media talent.

According to Bharti Airtel deputy CEO Sanjay Kapoor who was present at the Mobile World Congress, the presence of operators now involves events in the media industry, which have become part of life going forward and the consumers are not willing to pay a premium for music, video and downloads on their mobile if they are available on other mediums. He also advised to take out the telecom person and bring in a media person, who now heads the division.

Operators can charge up to 25% premium if they can package content for mobile in a form acceptable to customer ahead of other mediums and it was insisted that the one-size-fits-all model of the past doesn’t work anymore.

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www.WirelessFederation.com/news: The issue of platform proliferation was confronted by the mobile operators at the mobile World Congress in Barcelona but without much success. The divide was highlighted by BBC executive who complained about OS madness”, while a carrier CTO urged operators to accept the fragmented landscape.

Erik Huggers, director of BBC Future Media & Technology felt that twenty-one flavors of iPlayer is complete madness and as a broadcaster, the burden falls on them to reformat and repurpose their programming and content for every new device that happens to come to the market every six months.

However, according to Telstra CTO Hugh Bradlow, there were too many smartphone environments and that unification efforts like OneAPI would only go so far. He also predicted that six to ten mobile platforms would be around three years from now and the operators would have to deal with it and work with whoever wants to come in

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www.WirelessFederation.com/news: Samsung’ Wave’ which is first to sport Samsung’s Bada operating system will be offered by T-Mobile, Orange, Vodafone and O2. The sharper and less reflective 3.3-inch ‘Super AMOLED’ display is one of the exclusive features of this handset.

April 2010 is the official release date of the Wave aiming affordable market and is expected to retail for less than £25 a month.

According to Samsung vice president for UK and Ireland Mark Mitchinson, the quality of the product has meant that all major networks will want to stock the Wave and the device is enabling them to offer customers a smartphone for consumers wanting a feature-rich experience at a lower price point.

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www.WirelessFederation.com/news: The inaugural GSMA’s 2010 ‘Mobile Money for the Unbanked Service’ award at the Mobile World Congress has been won by Zain, a leading mobile network operator in the Middle East and Africa. The Global Mobile Awards in this category has been given for Zain’s mobile commerce service called ‘Zap’.

To recognize innovative mobile banking around the world, the Mobile Money for the Unbanked Service has been established, pioneering the roll out of low-cost financial services to millions of people, in countries where traditional financial services are either not within easy reach or unavailable.

Launched exactly one year ago on February 16, 2009, Zap, is the biggest Mobile Commerce service in the world accessible to approximately 200 million potential customers in Kenya, Malawi, Niger, Sierra Leone, Tanzania, Uganda and Ghana. It provides the most comprehensive and accessible package of m-commerce features currently available anywhere in the world.

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www.WirelessFederation.com/news: According to Vodafone chief executive Vittorio Colao, who was in attendance at the Mobile World Congress at Barcelona, regulators should pay close attention to competition in the mobile telephone industry, and suggested that Google should be a focus of heightened scrutiny.

Google is trying to bulk up Vodafone’s mobile advertising capability with a $750 million bid for Ad Mob but the deal is currently being reviewed by the Federal Trade Commission. Apart from advertising, Google is also making inroads into other parts of the mobile industry, with its own operating system, Android, and its own phone, Nexus One.

The chief executive of one of the world’s largest mobile phone operators, Vodafone,  also urged regulators to look at Google’s hold over search advertising on mobile phones, and to boost competition in the industry before it’s too late.

www.WirelessFederation.com/news: It was not said by any network that it will be selling the Sony Ericsson Xperia X10 Mini at its launch on Sunday but with the display of the device at Vodafone’s stand at the Mobile World Congress shows that it will be one of the homes for the Android smartphone with a  tiny 2.5-inch screen.

However, there is no sign of its QWERTY keyboard cousin, the Sony Ericsson Xperia X10 Mini Pro, on the network’s stand but it can be inferred that it might also appear in future or on any other network.

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MWC2010: Samsung unveils LTE netbook

www.WirelessFederation.com/news: A netbook PC with embedded LTE has been demonstrated by Samsung Electronics at the Mobile World Congress in Barcelona. LTE modem chipset, Kalmia has been featured in the netbook and it is shown offering live video streaming over an LTE network connection based on Samsung infrastructure.

Netbook N150 of Samsung currently features HSPA and will be available with LTE commercially according to operators’ service schedules and market demand.

The dongle GT-B3710, which is being used on TeliaSonera’s LTE networks in Stockholm and Oslo has also been showcased by Samsung besides a line-up of netbook and note PCs at the show including the N210, N220 and NB30.

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www.WirelessFederation.com/news: Even after the announcement of Microsoft at the Mobile World Congress that it is launching its Windows Phone 7 with all four U.S. carriers and several international ones, the company has made it clear that AT&T and Orange are “premier partners’ which means they may get first crack at devices.

According to Microsoft vice president Andy Lees, the company will be particularly deeply engaged with two mobile operators, providing differentiation through unique software and services on their networks.

However, it is still not clear what advantage AT&T would get over other carriers.

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