Telefonica appoints Myriad to handle social networking

www.WirelessFederation.com/news: Myriad Group has been selected by telecom operator, Telefonica to provide social networking aggregation services to its mobile subscribers across 12 countries in Latin America. The service will be marketed under Telefonica ‘Movistar’ brand and will enable mobile users to simultaneously access multiple social networks, via mobile browsers, downloadable apps and other mobile technologies.

Delivery of a richer social networking experience for Movistar customers, over a broad range of devices, including Movistar-branded phones has been described as the main aim of the partnership.

According to Luis Miguel Gilperez Lopez, Managing Director of Telefonica Latin Americas’ Mobile Division, Latin American consumers are enthusiastic users of social networks and this agreement will bring them a compelling and affordable way to access these sites from their mobile phones and he also described focus on mass-market phones rather than just high-end devices as the most appealing aspects of Myriad.