Globalive-MyScreen together for mobile advertising (Canada)
Globalive (Canadian Operator) is in association with MyScreen Mobile to instigate mobile advertising services. Globalive offer services under the brand Yak, recently acquired mobile spectrum in Canada and is preparing to launch its own mobile services. Globalive said the MyScreen partnership will allow the company to make mobile services more affordable. This application is embedded on all of Globalive’s mobile devices. This allows operators to compensate mobile subscribers for allowing targeted screen advertisements to be displayed on their mobile devices, at the end of a call or SMS.
Subscribers of Globalive will receive coupons, special offers, targeted value ads and advertisements specific to their stated interests. This will help in reducing subscribers monthly mobile cost as they will be compensated by MyScreen in exchange for agreeing to receive these offers.
