NAVTEQ, a mapping and navigation provider has expanded its mobile advertising platform after signing contracts with RIM and Samsung. The company also provides mobile advertising services to its parent shareholder, Nokia. Also joining the NAVTEQ LocationPoint ad network are location-based app providers including Appello, CoPilot Live, Navigon, NDrive, Poynt, and Telmap.
NAVTEQ LocationPoint is a location-based mobile advertising network that delivers ads to smartphone users when they’re in the proximity to advertised merchants. Location-aware ads delivered to users when they’re approaching potential points of purchase guide users, step-by-step and turn-by-turn, to advertised merchant locations.
According to Jeff Mize, Eecutive Vice President, Sales, NAVTEQ, location is revolutionizing mobile advertising and that’s further validated by the caliber of the industry leaders who have joined their LocationPoint ad network. Because they’re location-relevant and offer an elegant user experience, NAVTEQ LocationPoint ads resonate with consumers, deliver a stronger return on investment for advertisers and offer greater opportunity for publishers.
According to Linda Barrabee, Research Director, Connected Intelligence, NPD Group, this announcement marks a positive shift for the mobile advertising industry. It is significant to see such big players come together to create a global hyper-local advertising play and very necessary to build enough audience reach for advertisers.