TeliaSonera takes an important step in uniting the company by launching a new common brand identity. It reflects the combination of the company’s international strength and strong local connection, as well as the heritage as one of the true pioneers of the telecom industry.

To mark the occasion, TeliaSonera also launches the most attractive offering for mobile data roaming in the Nordic and Baltic countries.

TeliaSonera’s 18 main brands will be united under an attractive common brand identity, while retaining their current brand names. The foundation of the new brand identity was launched already in 2009 in TeliaSonera’s Eurasian operations and has now been developed further, and extended to the Nordic and Baltic countries.

The rebranding exercise entails more than 300 retail stores, 1,000 signs and some 500 digital interfaces, including TeliaSonera’s websites in the Nordic and Baltic countries which count close to 7 million unique visitors every month.

According to Lars Nyberg President and CEO, TeliaSonera, this is the next step of their journey. Their customers will get tangible benefits from being part of an international telecoms group, providing cutting-edge services, technology and multimarket offerings, while understanding the local customer needs and conditions better than anyone else.

He added that today they lower the price of data roaming in the Nordic and Baltic markets by 90 percent, an important demonstration of what we mean by tangible benefits of being a customer to the TeliaSonera family. This major price reduction is made possible by fully utilizing their market presence in the Nordic and Baltic countries.

From the Nordics to Nepal

In less than a decade, TeliaSonera has developed into one of Europe’s and Eurasia’s leading operators. In the past few years TeliaSonera has launched the world’s first 4G network, developed Europe’s leading IP-carrier, and built the world’s highest located mobile data network in the Himalayas. The Groups’ footprint now spans from the Nordic and Baltic countries, further on to Eurasia and all the way to Nepal, counting more than 150 million customers.

The new brand further strengthens TeliaSonera’s position on the international telecommunications scene by manifesting a unique combination of global reach and local execution. The brand also marks TeliaSonera’s history and heritage as one of the industry’s real pioneers, being one of the founders of mobile telephony and a driving force in the development of the information society.

According to Lars Nyberg, during the past couple of years they have put a lot of effort into transforming TeliaSonera into an integrated company. The new brand identity is the next logical step to unify their operations across their full footprint, leveraging the combination of  their international strength and local connection and creating the most attractive brand within the industry.