Ericsson, Turner to Roll Out Mobile Content
WirelessWeek writes…L.M. Ericsson and Turner Broadcasting System International teamed up to deliver multimedia mobile content from Turner’s Internet, news and entertainment material via Ericsson’s hosting and content management technology.
The companies confirmed that they’re planning to launch CNN Mobile Feb. 12 during the 3GSM World Congress trade fair in Barcelona.
Later this year, the collaboration also will offer carriers mobile content from Turner’s Cartoon Network and Adult Swim programming, the companies said.
The CNN Mobile product will offer an off-deck portal for mobile users, including a searchable archive of 14 days and more than 2,000 stories will sit with breaking news alerts and video news updates through the hourly updated World News Now,??? the companies said.
Operators will be able to deliver simple access to Turner content through their own branded portals, while end users will have access to content such as the CNN Mobile site directly on their mobile devices, the companies explain.
The offering is scheduled to be available to CNN users in EMEA and Latin America subscription-free, accessible through CNNmobile.com in all mobile browsers or through operator portals where deals are in place.
Casey Harwood, senior vice president of Turner’s Digital Media, says, This partnership is a logical fit where the customer and mobile operators benefit through Turner focusing on providing innovative news and entertainment content to its global audience and Ericsson providing the technology behind it.???
