MTV Network’s Nickelodeon and The N Partner With Amp’d Mobile in Content Distribution Deal
PrnewsWire writes…Nickelodeon Mobile on Amp’d Live will include several short form clips,
from 30 seconds to two minutes in length, from the networks top-rated
animated shows including SpongeBob SquarePants, Avatar: The Last Airbender,
The Fairly OddParents, Jimmy Neutron: Boy Genius, Catscratch, as well as
tween live action hits Just Jordan and Drake and Josh. Nicktoons and the
live action hits will refresh on a weekly basis. The N Mobile content will
feature short form clips, behind-the-scenes content, sneak peaks and
webisodes from teen successes including Degrassi: The Next Generation,
Instant Star, South of Nowhere, and Beyond the Break.
“Adding MTVN Kids and Family Group brands to Amp’d Mobile fits squarely
with MTV Networks’ strategy of super-serving its targeted, global audiences
with a relevant and innovative video content experiences,” said Steve
Youngwood, Executive Vice President of Digital Media for MTVN Kids and
Family Group. “Nickelodeon shows like SpongeBob SquarePants, Avatar, and
the Kids’ Choice Awards that feature large adult audiences, along with The
N’s teen hits, fit well with Amp’d's core demographic. These launches
demonstrate our continued commitment to being a premier multi-platform
media company.”
MTV Networks and Amp’d Mobile recently announced a development deal
where the companies will create and distribute programming made
specifically for the handset. Original programming from MTV Networks’
channels will be featured on Amp’d TV, Amp’d Mobile’s 24/7 TV service,
which includes MTV, mtvU, VH1, COMEDY CENTRAL, Spike and Logo.
