NAVTEQ expands mobile advertising platform

NAVTEQ, a mapping and navigation provider has expanded its mobile advertising platform after signing contracts with RIM and Samsung. The company also provides mobile advertising services to its parent shareholder, Nokia. Also joining the NAVTEQ LocationPoint ad network are location-based app providers including Appello, CoPilot Live, Navigon, NDrive, Poynt, and Telmap.

NAVTEQ LocationPoint is a location-based mobile advertising network that delivers ads to smartphone users when they’re in the proximity to advertised merchants. Location-aware ads delivered to users when they’re approaching potential points of purchase guide users, step-by-step and turn-by-turn, to advertised merchant locations.

According to Jeff Mize, Eecutive Vice President, Sales, NAVTEQ, location is revolutionizing mobile advertising and that’s further validated by the caliber of the industry leaders who have joined their LocationPoint ad network. Because they’re location-relevant and offer an elegant user experience, NAVTEQ LocationPoint ads resonate with consumers, deliver a stronger return on investment for advertisers and offer greater opportunity for publishers.

According to Linda Barrabee, Research Director, Connected Intelligence, NPD Group, this announcement marks a positive shift for the mobile advertising industry. It is significant to see such big players come together to create a global hyper-local advertising play and very necessary to build enough audience reach for advertisers.

RCom inks exclusive Ovi deal with Nokia (India)

Reliance Communications has entered into an exclusive Ovi deal with Nokia.

The collaboration will give RCom subscribers the advantage of accessing 17,000 apps and content which are Ovi’s premium content first, though they will be charged on the same through integrated billing or deduction of a prepaid balance.

According to experts, India has graduated into the second chapter of mobility which will provide people with rich content, games, multimedia, web applications and other downloads.

Currently, India does have access to Ovi store content but only if they possess international currency (Euros) or credit card. Nokia’s Ovi store has an advanced coverage of more than 190 countries in 32 languages and it is supported by 135 handsets which are functional on the Symbian operating system.

The collaboration shall facilitate Indian users to download premium content on lower prices based on the Indian currency, that too bilingual content which shall be available both in English and Hindi.

But the exclusivity of the deal is only for 3 months after which Nokia will have the freedom to leverage more such collaborations.

T-Mobile Montenegro launches postpaid package for business users

T-Mobile Montenegro has introduced the new postpaid package ‘Smart Team Plus’ for business customers, including a unique price for calls to all national networks.

There are four Smart Team Plus packages – 5, 15, 25 and 50 as well as more packages for internet and SMS.

The SMS Unlimited option, for US$4.07 per month, allows unlimited messaging to all networks in Montenegro and Serbia.

The Internet 5 option, costing US$6.7, delivers 250 MB of internet traffic per month, while Internet Unlimited provides unlimited internet traffic for US$20.38 per month. However, if traffic exceeds 2 GB, the speed is reduced to 128 Kbps.

A selection of Nokia phones (C5-03, C3 and C3-00-01) are available with the agreements, costing from US$1.35 to US$216.

Apple audit report exposes child labour and other abuses

­Apple has published its annual Supplier Responsibility report and has revealed that some of its suppliers had hired under-age workers and that others had exposed staff to dangerous chemicals. The report stated that all the suppliers were being audited to ensure no further incidents.

Last year, company stated that it completed first-time audits of 97 facilities and comprehensive repeat audits of 30 facilities, for a total of 288 supplier facilities audited since 2007.

In the company’s audits of 127 facilities, the company found that ten Chinese factories that had hired workers under the age of 16 years, the minimum age for employment in China. Across nine of these facilities, a total of 49 workers were hired before reaching the legal age. The company put this down to poor administration at the factories and states that they have implemented upgrades. The remaining factory had hired 42 under-age workers, and Apple decided to cancel its contract with that unnamed supplier.

The company’s largest supplier, Foxconn, which came under a lot of attention following a spate of suicides, was commended for the actions it took to deal with the issue. Although the decision to put anti-suicide nets , its tied-accommodation was welcomed by the company. They have been criticized by human rights activists as they aimed at cutting down on deaths without dealing with the cause of suicide attempts.

In another issue, the company found that 137 workers at the Suzhou facility of Wintek, had suffered adverse health effects following exposure to n-hexane, a chemical in cleaning agents used in some manufacturing processes. Following changes to prevent a recurrence of the incidents, Apple added that it plans to keep a close eye on the company during 2011. Wintek also supplies components to Nokia.

In total, Apple’s audits of 127 facilities during 2010 revealed 37 violations of its core supplier contracts: 18 facilities where workers had paid excessive recruitment fees, which is generally considered to be involuntary labor; ten facilities where underage workers had been hired; two instances of worker endangerment; four facilities where records were falsified; one case of bribery; and one case of coaching workers on how to answer auditors’ questions.

Microsoft phone observes rise in App Activity on Nokia deal

It is believed that Microsoft Corp.’s Windows Phone 7 operating system has enticed an increasing number of application developers since the software maker announced a partnership with Nokia Oyj last week.

According to reports, in the four days after the Feb. 11 deal, 4% of new app projects started were for Windows Phone, compared with 1% in the previous four days.

New projects for Windows Phone passed Research In Motion Ltd.’s BlackBerry and now rank third behind new apps for Apple Inc.’s iOS and Google Inc.’s Android. Microsoft, which agreed last week to have its Windows Phone software power Nokia handsets, is working to turn around market-share losses to Apple and Google. A wide variety of applications is critical to attracting mobile-phone users.

Apple’s software for the iPhone was the platform for 69% of apps started in the 4 days after Feb. 11. Android had 25%t. BlackBerry was fourth with 2%.

It is predicted that most developers will build apps for three operating systems. Hence, RIM and Microsoft are likely to compete for the No. 3 spot.

Verizon doubts running new Nokia phones (USA)

­Verizon expects that there will be three dominant smartphone operating systems but worryingly for Nokia, Microsoft won’t be one of the suppliers.

Verizon Communications, Chief Technology Officer, Tony Melone confirmed that he wanted a strong third player in the smartphone OS market, as it gives the carriers more flexibility and balances the interests of all the parties.

Despite the concerns about Windows Phone 7, the company will still release models running that OS later this year, although that happens before Nokia is expected to get its own models into the market.

Nokia has traditionally been weak in the US market, partly due to its lack of CDMA handsets for the Verizon and Sprint networks. The carriers themselves were generally wary of offering Nokia handsets due to its – since resolved – CDMA patent battle with Qualcomm, which they could have been dragged into.

Melone added that even if Nokia starts building CDMA devices again, it would be very difficult for the company to get its handsets into Verizon shops in the near future.

He stated that Verizon’s device pipeline for 2011 shows strong relationships with LG, Samsung, Motorola, HTC, and now Apple.

Nokia losses expand after analysts lower ratings,estimates

World’s biggest mobile maker, Nokia Oyj has extended its losses in Helsinki trading after analysts lowered their price estimates and stock ratings.

Nokia declined as much as 4.4% and was reduced by 4% at US$9.07 as of 2:12 p.m., bringing its losses to 18% since Chief Executive Officer Stephen Elop’s Feb. 11 strategy presentation and paring the company’s market value to $34 billion.

Analysts cut his rating to underweight from overweight and its price estimate by 41% to US$6.75. Other analysts lowered their recommendation to underweight from neutral. Elop last week stated that Nokia will adopt Microsoft Corp.’s Windows Phone 7 as its main smartphone platform, phasing out the Symbian software that shipped on more than 100 million smartphones last year.

Google named the most reputed firm in UK

Google has been named as the most reputed technology firm in the UK leaving Apple and Sony behind. The survey assesses organizations on their business success, favorability, trustworthiness and product / service quality.

Microsoft, BlackBerry, Sony Ericsson, Samsung, Dell, Nokia and HP were also included in the list.

The dominance of these companies, along with Google in the rankings points to consumers’ high regard for technology brands.

­Traditionally a top company in such reports, Nokia, however languished down in 23rd place.

Other top line findings show:

  • Microsoft is seen as the most successful brand in the UK with 81% of people considering it to have either excellent or very good success. Also, scoring high are Apple and Google, with 80% and 79% respectively.
  • Google comes on top for its quality of service offering, with 70% of Britons rating the company’s service as ‘excellent’ or ‘very good’.
  • Technology brands Samsung, Sony, Apple, Nintendo, and Microsoft are also in the top ten of the most highly rated companies in terms of quality.

The world of technology is fast paced, dynamic and innovative, and is undergoing fundamental category change. As a result, brands are required to continuously evolve in order to be at the leading edge of technology, or at least keep up with the competition. The prevalence of innovation and new product development gives rise to increased brand coverage and awareness through media buzz as well as marketing communications. This along with the integral role that technology plays as part of their daily lives leads to the surprisingly high number of technology brands featuring in the list of reputed organizations of UK.

Ranking
1. Google
2. Kellogg’s
3. Apple
4. Sony
5. John Lewis
6. Nintendo
7. Marks & Spencer
8. Tetley
9. Coca-Cola
10. Sainsbury’s
11. Microsoft
12. innocent
13. Morrisons
14. Samsung
15. Sony Ericsson
16. Kuoni
17. Tesco
18. The Body Shop
19. BlackBerry
20. Virgin Holidays
21. Dell
22. Asda
23. Nokia
24. Visa
25. Hewlett-Packard

Nokia teams up with Microsoft

World’s biggest mobile phones maker, Nokia Oyj, is teaming up with Microsoft Corp. to challenge Google and Apple in the fast-growing smartphone market and set financial targets for the group.
Nokia shares fell 14%, the biggest drop in seven months, after its plan to make Microsoft’s Windows its primary software .
This was  seen as a sign of the extent of its troubles in taking on Apple’s iOS and Google’s Android platforms.
The move may be the biggest strategy shift by Nokia since the one-time wood pulp company began making mobile phones in the 1980s. According to sources, Stephen Elop, the new chief executive officer of the company, is struggling to revive Nokia after its piece of the fast-growing smartphone market plunged to 27.1% in the last quarter from 50.8% when Apple shipped its iPhone in June 2007. Nokia has lost more than 60% of its market value in that time.

Nokia, Samsung see low-end cellphone threat from Indian OEMs

­A recent survey has revealed that Nokia enjoys dominant market share in India, but a majority of low income Indian mobile users would prefer their next phone to be made in India. Indian brands – such as Lava, Micromax, and Spice – will benefit from this preference.

As per the survey, international brands that do not enjoy Nokia’s brand equity- vendors such as  Samsung, LG, and Sony Ericsson may have difficulties in the low-end handset market.

The Indian brands have only been on the market for a few years, and have gained a modest market share. However, 63% of the respondents who primarily live in rural villages and secondary cities with average monthly household income of about $130 say they would prefer their next phone to be manufactured in India citing the reasons as:

* Lower cost and greater value for money
* Greater ease of repair and availability of parts.

According to sources, national pride is a factor, but when people spend almost 4% of their annual income on a mobile phone, they are going to make purchase decisions based on what will get them the most for their money.

Researcher projects that the bulk of new mobile users in India over the next five years will be the low income consumers, particularly in rural areas. Affordable mobile phones with an appealing set of features will be the key to success in this market.