Vodafone Group PLC plans to introduce its first Vodafone-branded consumer cellphone, highlighting the growing interest among some cellular operators to reduce their dependence on big-name handset makers.

Vodafone, the world’s largest cellphone-service provider by sales, plans to announce as early as tomorrow a phone aimed at consumers that will carry only the Vodafone brand. Like other large service-providers in Western Europe and the U.S., Vodafone typically offers phones bearing the manufacturer’s logo as well as its own.

The new handset, made by Chinese equipment maker Huawei Technologies Co., also underscores the rise of a …

Source- http://online.wsj.com

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