Internet giant Google Inc. is working at ways to speed up mobile internet speeds for Web pages to load faster on mobile phones, according to a report by BN. Google Inc.’s engineering director Arvind Jain has been continually monitoring the internet access rates, across hotels, offices and airports around the world, in an attempt to identify ways to speeden things up.
As per the report, currently a page takes 9.2 seconds to load in the U.S., while Jain’s mission is to get websites to load over mobile- phone networks twice as quickly as they do now. The company aims to use faster mobile internet access to unlock billions of dollars in additional e-commerce and online advertising. The report reveals that when people are waiting for pages to load, they aren’t shopping or viewing ads. That’s hampering everyone from giant Internet companies to local businesses trying to reach customers.
Jain claims that there’s a clear correlation between speed and the success of one’s online business.
One of the reasons that makes a mobile web connection slow is the carriers’ network, especially if they are unable to get 3G or 4G service on their phones. Often, though, it’s because the Web page wasn’t designed to load quickly on a wireless device. The site may have high-resolution pictures or data-intensive effects. Beyond that, Internet protocols and software aren’t always optimized for mobile connections, which can lose some of the data they transmit.
The report says that in order to fix the problem, Google is tweaking its mobile browser and working with other companies on changing the way basic Internet technologies work. It’s also rolling out tools that help website owners see the connection between their sites’ performance and sales. That can prod businesses to spend the money needed to speed up their services.
Further, it has been highlighetd that faster mobile Web loads could increase mobile-commerce sales in the U.S. by 10 percent, or about $600 million a year.
www.WirelessFederation.com/news: A sharp gain is expected to be posted by the internet search giant Google in first-quarter profit and sales when it posts results after the market’s close April 15. The company is expected to make profits from an expanded mix of online advertising and a rebound in spending.
Earnings excluding items of $6.56 a share for the period ended in March, and $4.93 billion in net revenue are expected to be reported by the firm. However, when Google saw $4.95 billion in net revenue, the sales forecast has been flat compared with the prior period ended in December.
Google also has to cut employees and focus on its core business of search during the economic downturn in order to tighten its belt and was successful to manage itself during the downturn.
Telecom Italia SpA has taken time off from a reorganization that has plunged the country’s politics into turmoil by paying 675m euros ($870m) cash for Time Warner’s AOL Germany internet access business in a deal that will make it Germany’s second largest ISP.
It is a deal that fits in perfectly with the company’s future vision as a distributor of media services over broadband that has led it to plan the sale of its fixed-line network and its TIM mobile arm. AOL Germany will adds 1.1 million broadband and 1.3 million narrowband subscribers to give TI 3.2 million subscribers in Germany, including nearly 2 million broadband customers.
TI’s proposed reorganization has horrified the center-left government led by premier Romano Prodi, whose economic nationalism has led it to fear that denationalized telecoms assets could fall under foreign ownership. Though Telecom Italia chairman Marco Tronchetti Provera, who was at the center of the dispute with the government, quit on Friday, his successor Guido Rossi has made it clear he will carry in with the reorganization plan.
Telecom Italia has been steadily building its presence in Germany since it acquired Hansenet in 2003. With a base in Italy, France, and the Netherlands, the German acquisition will give it 9 million broadband subscribers in Europe to whom it can market its Telecom Italia Media content.
Under the deal, AOL will provide co-branded audience services and content on a joint web portal for all of Telecom Italia’s residential internet access subscribers in Germany and will handle all online advertising sales.
Time Warner CEO Dick Parsons said the agreement is the latest step in its strategy of focusing on core assets to drive profitable growth. He said the partnership with TI will advance AOL’s worldwide transition from a business built primarily on providing internet access to an advertising-supported business model.
The root of TI’s problems is its huge level of debt that by the end of 2007 it plans to bring down to the 33bn euros ($41.8bn) recorded at the end of 2004.
With TIM alone estimated to be worth 35bn euros ($44.3bn), its sale could solve TI’s debt problems at a stroke but the difficulty seen by the government is that no Italian corporation has the resources to buy it.