The parent company of China Unicom Ltd. has announced a new mobile phone brand that will use the company’s own operating system, placing it in competition with Apple Inc.’s iPhone and devices using Google Inc.’s Android operating system.
The launch of China United Network Communications Group Co.’s “Wophone” brand comes after rival network operator China Mobile Ltd. in 2009 revealed its own mobile phone platform, called “OPhone,” which failed to attract much interest.
China Unicom is in competition with China Mobile and China Telecom Corp. to attract more users of their 3G mobile services, which generate more revenue and offer faster data speeds than older 2G services.
According to Unicom’s patent company’s statement, companies that will offer Wophone devices include Chinese firms such as ZTE Corp., Huawei Technologies Co. and TCL Corp., South Korea’s Samsung Electronics Co., Motorola Mobility Holdings Inc. of the U.S. and HTC Corp. of Taiwan. The launch of the devices is imminent.
The statement added that the Wophone platform that has an operating system with a Linux core is meant for “smart terminals” and will help shorten product development cycles for mobile phone makers. That could help China Unicom expand its range of attractive handsets to gain users for its 3G services quickly.
