51.8mln ads served to iphone users (US)
AdMob, the world’s leading mobile advertising marketplace has revealed that the number of mobile iternet users with Apple iPhones has continued to gush in recent months. According to AdMob it has served some 249 million advertisements to iPhone users since releasing special ad units for the device July 2007. 51.8 million iPhone ads were served last month alone, a 32% increase from 39.1 million in May. Apple iphones provides huge oppurtunity for mobile advertising market.
With the 34 million ad views in June, US remains a leading source of iphone traffic. Other major markets include the Philippines, Britain, and France. Several major brands, including Land Rover, Jaguar, and Fox have already purchased mobile ads specifically targeting iPhone users.
The usage patterns on next generation devices are terrifically exciting,†commented AdMob CEO, Omar Hamoui. We served nearly a quarter-billion ads on the iPhone in its first year in the market. We expect that the iPhone and devices like it will be an enormous catalyst for the mobile media business†he further added.
