US Consumers prefer Text Messages over calls
According to a survey conducted by Thomas/Ferrous, American consumers prefer using text messaging to complete their tasks instead of simply communicating with other individuals. More than 55% of a national sample of adults have either sent or received text messages regarding a product, business or organization. That percentage increases to 68% for those under the age of 45.
38% of respondents have chosen to opt-in to receive periodic text messages regarding a product, business or organization. Significantly more of those under the age of 45 have opted-in as opposed to that age 45+.
Opt-in respondents are not equally distributed throughout the country, with 48% living in the western USA and only 25% living in the eastern USA.
According to Jay Thomas, president of Thomas/Ferrous, millions of consumers are prepared to integrate text messaging into a broad range of their daily activities. Those marketers who can effectively engage consumers via text messaging will see substantial benefits.
Mobile apps to generate $1.6 billion revenue this year: Study
According to a new study conducted by the Yankee Group, mobile applications are expected to generate nearly $1.6 billion revenue in the United States in the year 2010.
There are several factors in the report which show the increase in the shipments of smartphones, and more application stores including the expensive ones. Though Apple iPhone users and AT&T subscribers download more applications than anyone else, the research organization has predicted that Android will be the next breakout smartphone application platform.
According to Carl Howe, director of anywhere consumer research at Yankee Group, Boston, MA, two factors drove the company to increase their forecast, the first one was an increase in the percentage of apps that consumers were willing to pay for- up from 18 percent in August to 30 percent in January- and an overall increase in average paid application price from $1.99 in August to $2.85 this year.
The 2009 forecast of the company was $343 million, but that was using the prior paid app ratio of 18 percent with an average price of $1.99.
Palm Introduces Windows Mobile-Based Treo 750v Smartphone for Vodafone Customers
Palm has announced the Palm Treo 750v, the first Treo to take advantage of Vodafone’s 3G/UMTS network around the world. The new Treo 750v will be available first to Vodafone customers in the following countries:
Austria
,
France
,
Germany
,
Ireland
,
Italy
,
Netherlands
,
Spain
,
Switzerland
, the
UK
and other regions by the end of the calendar year.
The Treo 750v combines the Palm experience of a multifeatured mobile phone with email, messaging, web browsing and organization software all in a new compact design.
The new device comes with Microsoft’s Messaging and Security Feature Pack (MSFP) for Windows Mobile 5.0, which includes Direct Push Technology and enhanced security features free and out of the box, when combined with a Microsoft Exchange Server 2003 SP2 for communications.
It is also fully compatible with Vodafone Business Email, giving remote access to enterprise and Internet-based email accounts.
Unique to the Treo smartphone on Windows Mobile 5.0 is a suite of software enhancements developed by Palm, including Today screen enhancements, which feature the ability to “dial by name” with a few keystrokes on the keyboard, perform a web search directly from the Today Screen and perform one-touch dialing with personalized photo speed dials.
Also featured is the ability to manage a call directly from the Today Screen and stay on top of voicemail with on-screen, VCR-like icons, such as rewind, delete and fast-forward controls for easy navigation.
For users who are constantly busy in meetings and appointments, the software supports the ability to ignore a call and quickly compose a text message, such as “In a meeting” or “Can’t talk”.
The Windows Mobile 5 platform comes with mobile versions of Microsoft Office applications (including Microsoft Word and Microsoft Excel), a messaging application for e-mail, SMS and MMS and 1.3 megapixal digital camera.
Users can expand the built-in memory through miniSD cards, and connect to other devices via Bluetooth, which also supports Bluetooth enabled stereo headsets, so users can enjoy multimedia through the built-in Windows Media Player 10 mobile.
Source- http://www.geekzone.co.nz
Technorati : Mobile, New Zealand, Palm, Vodafone
Ice Rocket : Mobile, New Zealand, Palm, Vodafone
