GSM mobile services launched by Uninor in Orissa
www.WirelessFederation.com/news: With the launch of its services in Orissa, Uninor, the GSM mobile service brand of Unitech Wireless and the joint venture company of India’s second largest real estate major
Unitech Limited completes the Blue Arc taking its toll to eight circles pan India. Now Uninor’s service is available in nine states including Orissa, Uttarakhand, Uttar Pradesh, Bihar, Jharkhand, Tamil Nadu, Kerala, Karnataka and Andhra Pradesh.
According to the Unitech Wireless managing director Stein-Erik Vellan, the company is planning to focus on gaining shares where they have launched their services.
The company emphasized on the fact that they want to stay the closest to their customers. From product, pricing to customer services, the firms aims at creating value for individual customers.
According to the executive vice-president of Uninor, Akash Das, the company’s national distribution presence went up over 50 distributors following the launch in Orissa apart from four exclusive stores ready for service across the state. Managing director of Unitech, Sanjay Chandra regarded the project as a mega-success. Uninor’s services have two basic price plans including a base plan known as talklonger@29p and a subscription plan known as callmore@29p.
The former plan is for customers who make longer calls. The plan offers its customers STD call at 49 paise per minute and local calls at 29 paise per minute after charging a call set up fee which costs 39 paise and charged at the time of activation of the cell.
S Tel mobile service launched in Orissa
www.WirelessFederation.com/news: S Tel launched its service in Orissa, India, with a tariff plan of INR 0.01 per second and INR 0.5 per minute for STD and local outgoing calls respectively. The company expects to cover 90 percent of Orissa towns by 2010.
The operator also has ISP license for other states like Orissa, Bihar, Jharkhand, Assam, North East, Jammu & Kashmir and Himachal Pradesh. It is also planning to expand its operations in six category C circles of the country.
Bihar and Jharkhand will also receive S Tel’s mobile services by the year end. Assam and North East can access the service by first quarter of 2010
STel’s mobile service launched in India
www.WirelessFederation.com/news: Bahrain operator Batleco and Chennai-based Siva Group’s joint venture S Tel officially launched its mobile services in Himachal Pradesh. In a few days the service will also be launched in Bihar and Orissa. S Tel has licences for Himachal Pradesh, Orissa, Bihar, Jharkhand, Jammu and Kashmir and Assam circles.
According to Group CEO Peter Kaliaropoulos, initiatives are undertaken to start the service in three more circles by the end of Q1 2010. Besides, the company is also exploring its participation in the forthcoming auction for 3G mobile spectrum.
Siva group holds 51 percent while Batelco has a 49 percent stake in S Tel.
TATA and BSNL enter Network Sharing deal (India)
Tata Teleservices Limited (TTSL), India’s fastest-growing pan India telecom service provider, today announced the signing of a landmark ‘Master Services Agreement for Passive Infrastructure Sharing’ with Bharat Sanchar Nigam Limited (BSNL).
Becoming the first Indian private telecom operator to enter into an agreement of this nature. The agreement which is valid for 15 years will be applicable to both Tata Teleservices Limited and Tata Teleservices (Maharashtra) Limited in all of India’s 22 telecom Circles.
This is a moment of pride for us, as we have become the first private telecom operator to enter into such a strategically important agreement with BSNL, one that will allow us to expand our telecom footprint across the country much more quickly,†Mr Madhav Joshi, President, Legal and Regulatory Affairs, Tata Teleservices Limited, said.
The agreement comes at a very strategic time for Tata Teleservices Limited (TTSL) and Tata Teleservices (Maharashtra) Limited (TTML), as both companies have been aggressively expanding their network presence on the CDMA side with Tata Indicom, while also rolling out GSM services under the TATA DOCOMO brand name. In the short space of just three months, we have already rolled out our GSM services in nine Circles—Tamil Nadu, Kerala, Orissa, Karnataka, Andhra Pradesh, Mumbai, Maharashtra, Madhya Pradesh-Chhattisgarh and Haryana,†Mr AG Rao, Chief Technology Officer, Tata Teleservices Limited, said. This agreement has the potential to not just speed up our network expansion and rollout process, but would also have a substantial impact in terms of reduced costs,†he added.
Under the terms of the agreement, TTSL and TTML will have access to thousands of BSNL towers all across the country.
A mobile revolution in rural India
The total mobile penetration may have reached 14 per cent of India’s population. However, industry experts assert 13 per cent of this is in urban centres and only one per cent in villages.
The opportunity is not lost on market players like Bharat Sanchar Nigam Limited and Reliance Communications who have been present in this segment for a while.
Now Hutchison Telecom, Bharti Airtel and Tata Teleservices too have descended on the turf with big network expansion plans and innovative marketing strategies specially tailored for these regions.
“The B and C category census towns are raking in good business for us. Currently, almost 35 per cent of our business comes from these circles. However, the potential here is immense as only a per cent of the total population actually use mobile phones,” says a spokesperson for Tata Teleservices.
TTS, operating in 20 of the existing 23 mobile telephony circles in India, is using a door-to-door marketing strategy, involving members of gram panchayats and trained market-feelers to make residents of villages and small towns aware of the usefulness of mobile telephony and how the system of pre-paid refills work.
According to the company spokesperson, value-for-money handsets priced between Rs 1,000 and Rs 1,400 with a plethora of tariff plans to choose from is what is driving subscription growth in these regions.
Sanjay Kapoor, joint president, mobility, Bharti Airtel, agrees with the trend and says his company had enjoyed a growth of 166 per cent in June of 2005-06 in circle C towns, as compared to a growth of 65 per cent in metros.
“We are concentrating on improving network connectivity in the rural areas along with existing circles we and are spending $1.5 billion this year for that purpose only,” says Kapoor. Airtel is appointing distributors at the tehsil level and using existing channels of fast moving consumer goods in these areas to push their products.
Reliance Communications will also make investments to the tune of Rs 1,500 crore (Rs 15 billion) till March 2007 to enhance its network in the eight global system for mobile communication circles it operates in.
The company plans to extend its GSM network to 4,000 towns in the existing circles of Bihar, Orissa, West Bengal, Himachal Pradesh, Assam, north east, Madhya Pradesh and Kolkata. Currently, its GSM network covers 340 towns in these circles.
A company spokesperson says the company has added over 200,000 subscribers in its eight Category C circles in the previous quarter alone. Reliance is importing handsets in bulk for use in these markets and is trying to leverage its low tariff plans to increase subscriber vase.
Handset manufacturers too are gearing up. Devinder Kishore, director of marketing at Nokia India, notes that handsets priced between Rs 10,000 and Rs 15,000 are reasonably popular in these regions.
“While the handset market in India is growing at an approximate rate of 75 per cent annually, about 30 per cent of the demand comes from metros now. The rural market, therefore is growing rapidly in terms of sales and it has a tremendous potential in future,” he says.
Nokia is using channels with territorial reach like Doordarshan and All India Radio to reach the interiors. The company has also incorporated nine Indian languages on certain handsets to promote sales.
Says Dinesh Sharma, marketing and sales head of Samsung CDMA, “Sales in category C towns are growing at a rapid pace. Currently the fasted growing circles for us are the categories A and B. Sales in metros have been slower, although absolute numbers are growing as almost a per cent of urban populace buy a phone every month”.
Sharma feels that for rural areas, incorporating local languages in handsets will become a focus area in future, as will be voice short messaging service, the latter dependent on service providers.
“Rural India is keen on high feature phones but not as much as urban India. A customer in the rural area is happy to have features, which are available in the urban markets. They are happy to have colour handsets, other accessories like phone book wherein he can store details of contacts, games, alarm tones and so on,” explains H S Bhatia, National Product Group Head- GSM Division, LG Electronics India.
Industry experts feel an estimated investment of around $6.5 billion would be needed to increase India’s rural tele-density to four per cent from the current one. With the current investments, the expectation may not be far off the mark.
Source- http://inhome.rediff.com
Technorati : BSNL, Bharti Airtel, Hutchison Telecom, India, Reliance Communication
Ice Rocket : BSNL, Bharti Airtel, Hutchison Telecom, India, Reliance Communication
