Loyalty pays. So Sprint is rewarding its most loyal and high-value consumer customers with perks, privileges and discounts that drive higher satisfaction, through the launch of Sprint Premier.

After being automatically enrolled in Sprint Premier, customers receive benefits such as:

• Early Upgrades: After only one year customers can receive our new customer price on a new handset. That’s almost a year sooner than other customers. For accounts sharing minutes, the early upgrade applies to the primary line. A new two-year agreement is required.

• “Just Because” Perks: Spontaneous special offers for trips, tickets to shows and sporting events — just to say thanks.

• Anniversary Rewards: Customers celebrate their annual Sprint anniversary with a special gift such as free ring tones or free minutes.

• First to Know/First to Buy: Longstanding customers get an exclusive first peek at new products and services such as the upcoming Palm PreTM, and then are among the first with opportunities to purchase when they become available.

• Accessory Discounts: A once-a-year discount on accessories at participating Sprint stores.

• Courtesy Plan Check: For customers who haven’t changed their plan in six months, Sprint will notify them for a “Plan Check” to make sure they are getting the most value out of their device.

Eligibility requirements for Sprint Premier are simple: 1) For three consecutive months, consumer customers must be on an individual wireless plan of at least $69.99 per month or spend at least $99.99 per month on a plan that shares minutes, or 2) they must have been a Sprint wireless customer for at least 10 years.

“We know that loyal customers are the most important ones to our business and we want to reward them for their choice in Sprint,” said Jeff Hallock, Vice President for base management at Sprint. “Sprint Premier is our way of saying, ‘thanks, we appreciate your loyalty and here’s something special for staying with us’.”

Sprint Premier is the latest addition to a growing list of other customer-friendly initiatives Sprint has already launched for its customers, including:

• The Right Plan Promise, which allows customers to change their plans at anytime without signing a new contract.

• Sprint’s Simply EverythingSM, an unlimited pricing plan that gives customers value with unlimited nationwide voice, text, data, e-mail, Web-surfing, Sprint TV, Sprint Music, GPS navigation, Direct Connect and Group Connect for $99.99 per month.

• Ready Now, in which trained and committed retail associates work one-on-one with customers to personalize phones, set up features and demonstrate how phones work – before the customer leaves the store.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two wireless networks serving nearly 51 million customers at the end of the third quarter 2008; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone.

For more information, please visit www.sprint.com

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