Tata DoCoMo launches T24 mobile service in Gujarat (India)
Tata DoCoMo has launches its new ‘T24′ mobile service in Gujarat, a brand launched in alliance with the retail chain giant Future group.
According to Tata DoCoMo COO Gujarat Nipun Sharma, it is a unique marketing alliance between a retailer group and telecom operator that offers customers free talk time on purchases or recharges made at any of the Future group outlets.
Future group that operates store chains like Big Bazaar, Food Bazaar and Pantaloons will be offering this new service from 23 of its big stores spread across seven towns in Gujarat including Anand, Vapi, Surat and Bharuch.
According to Future Group CEO Telecom Mayur Toshniwal, this new service, which is on a franchise model, will be offered from all of their 23 large outlets spread across seven towns in Gujarat. They shall open two more retail stores in Bhavnagar and Mehsana in Gujarat over next 6-8 months period.
According to Toshniwal, the new service has received encouraging response from its launch in Andhra Pradesh, Jharkhand, Orissa, Uttar Pradesh and West Bengal.
Tata Teleservices Limited (TTSL) has forged alliances with Virgin mobile, Quippo for passive infrastructure(towers), Japan’s NTT DOCOMO for GSM services and Future group for T24.
Tata Indicom & Future group launches T-24: Shop More, Talk More (India)
www.WirelessFederation.com/news: A franchisee agreement has been signed between Tata Teleservices and Kishore Biyani owned Future Group to launch Talk 24 (or T-24), under the tagline ‘Shop More, Talk More’. A similar franchise agreement has already been signed between Tata Indicom and Virgin mobiles.
Though the details regarding the agreement are unavailable, it seems to be based on the concept of exchanging shopping benefits and talk time. According to Tata Teleservices spokesperson, the two firms will jointly work on integrating the billing systems but nothing has begun as the company has only signed the agreement.
The companies will begin to roll out the GSM SIM cards of T-24 shortly. Tata Indicom GSM connections will be sold by the Future group at all its retail outlets Pantaloons, Big Bazaar, eZone, FutureBazaar.com, Central malls, Food Bazaar, Fashion Station, Depot (books and music) and Shoe Factory.
