HTC acquires stake in Saffron Digital (Taiwan, UK)
Taiwan’s HTC is making a strategic investment in the UK based Saffron Digital, a software firm based around mobile content delivery.
Saffron Digital has seen its technology integrated into products and services in Europe by HTC, LG, Paramount Digital Entertainment, Sony Ericsson, T-Mobile and Nokia, among others, and in the USA by Samsung.
According to Peter Chou, CEO of HTC Corporation, Saffron Digital has developed an incredible expertise in mobile multimedia delivery. This ability to deliver optimized content in the future will be a key asset as content becomes more and more complex and localized. The company is excited to be working with Saffron to increase their global service delivery capabilities and expertise.
Financial details were not disclosed.
Saffron Digital will continue to provide its media and content services to its third party partners, which include device manufacturers, network operators and content providers in 26 countries. The company’s headquarters will remain in London and Los Angeles while its management team will continue to remain unchanged.
Crisp Takes Paramount Mobile
Paramount is turning to wireless to help promote its latest theatrical and DVD releases. Paramount has tapped mobile content management provider Crisp Wireless to manage its new mobile phone portal.
Specifically, Paramount is using Crisp Wireless’ mLogic Media platform.
The goal of the new site is to provide a location for wireless users to learn about new releases, find theatres, purchase content, buy tickets and participate in promotions. “Paramount Pictures will now have a direct-to-consumer relationship to deliver revenue-generating content, innovative mobile campaigns, tailored promotions, DVD/retail tie-ins and collaborative partnerships with technology and media partners,” says Sandi Isaacs, senior VP of Interactive & Mobile for Paramount Digital Entertainment.
Crisp Wireless has several mobile content management agreements. Among the company’s clients are the Associated Press and Hachette Filipacchi Media, U.S., the New York-based subsidiary of Hachette Filipacchi Medias.
Source- wirelessweek Wireless Mobile Telecom
