MillerCoors launches iPhone pedometer application

By Editor on March 19, 2010 · Leave a Comment

MillerCoors LLC has launched a Miller Genuine Draft 64-branded application that turns the iPhones of the beer’s calorie-conscious drinkers into a pedometer that can link with social networking site Facebook.

The free MGD 64 works like a traditional pedometer. Its technology can recognize a change in motion and can recalibrate accordingly.

The aim of the company is to provide consumers a new mobile tool to help them maintain their active, sociable lifestyle. They also have the option to share their progress with friends on their news feed and to join MGD 64 group challenges.

According to Tristi Pfeiffer, marketing manager for MGD 64 at MillerCoors, Chicago, the company is launching the MGD 64 Pedometer app to provide their active-lifestyle consumers with a tool that both helps them maintain a balanced lifestyle and allows them to connect with other like-minded consumers through Facebook.

As per his opinion, it is a tactic that connects well with their brand positioning and with their consumer’s desire for interesting mobile tool. The target demographic of the company is legal-drinking-age men and women who are looking for fun.

The MGD 64 pedometer application also has the ability to connect to Facebook users. Once consumers have entered their Facebook log-in information, they have the option to share their progress with friends on their news feed and to join MGD 64 group challenges.

Filed under Mobile Marketing · Tagged with Chicago, Facebook, iPhone, iPhones, marketing, MillerCoor, MillerCoors, pedometer, Social Networking, Tristi

Nokia touts low-cost, low-power wireless tech

By Editor on October 5, 2006 · Leave a Comment

Nokia today invited hardware and software makers to join it and implement a new wireless data transfer technology designed to operate over very short distances. Yet the Finnish phone giant insisted the technology, dubbed Wibree, is complementary to Bluetooth.

Like Bluetooth, Wibree operates in the 2.4GHz band of the spectrum. It’s designed to operate within a 10m range and transfer data no more quickly than 1Mbps. According to Nokia, Wibree radio transmission consumes very little power. The devices themselves will be very cheap, it claimed.

The applications it has in mind are links between phones and watches – the kind of thing Sony Ericsson showed off last week with the Bluetooth watch it co-developed with Fossil. Nokia also mentioned sports sensors – again there’s a precedent: Apple’s iPod+Nike pedometer-on-your-music-player gadget.

Nokia’s pitch is that these apps are more suited to the cheaper, lower power Wibree than Bluetooth. Unlike the Zigbee wireless technology – which, given the similarity of the name, appears to have been the inspiration for Wibree – Nokia’s suggestion delivers a higher bandwidth. Zigbee is a 2.4GHz technology that delivers up to 250Kbps at 1-100m.

For the kind of applications Nokia has in mind, Zigbee might seem to be sufficient, particularly since Zigbee is based on a IEEE standard, 802.15.4. It was ratified in December 2004, but hasn’t made a major impact beyond home automation and industrial applications. Still, it’s clear from how Nokia describes Wibree that it’s essentially chasing the same space as Zigbee, but this time hooking everything into the phone.

Nokia has been working on Wibree for five years, it said, but it expects to see initial Wibree devices appearing in early 2007. CSR, Broadcom, Epson and Nordic Semiconductor have all been signed up to develop Wibree and/or Wibree-Bluetooth silicon. ®

Source- http://www.reghardware.co.uk