www.WirelessFederation.com/news: No end to the steamy price war in India can be seen and the new entries in the telecom sector are all the more igniting it. Uninor is the latest one adding fuel to the fire and other companies may have to offer better pricing to keep their customers.
The company has decided to reduce the call charges to as low as 20 paise per minute and it is also contemplating to introduce the concept of dynamic pricing. Discounts ranging from 5-60 per cent can be used by the subscribers under this dynamic pricing concept.
More discounts will be offered to the customers if there is more traffic and vice versa. This also means that a one minute call cannot exceed the limit of 50 paise and can in no case go below 20 paise. According to Executive Vice-President (operations) of Uninor, Rohit Chandra, the new plan will be a win-win situation because on one hand it will help the customers to have good discounts while on the other it will help Uninor to keep its network busy.
