Apple’s iPhone OS 4 to be unveiled on Thursday
www.WirelessFederation.com/news: When everyone is talking about the newly launched iPad, Apple has surprised the world by announcing an event to be held for a sneak peek of the next generation of iPhone OS software on April 8 at 10 a.m. at Apple’s headquarters in Cupertino, Calif.
Reflection of the numeral ‘four’ can be seen in the accompanying image. New hardware can also be discussed in the event which has a pattern of rolling out every July. The two new handsets manufactured by Apple might be in the works out of which one of the handsets will be for Verizon Wireless network.
Mobile advertising will be the potential subject including the question that how Apple will integrate the recently acquired Quattro Wireless.
Mobile Marketing Association launches Rich Media Ad Whitepaper
A whitepaper has been launched by the Mobile Marketing Association on Rich Media Mobile Advertising. The aim of this whitepaper will be to educate the mobile marketing industry about the rich mobile media ad units.
The whitepaper will be containing definitions, attributes and examples of Rich Media advertising in the market place. The MMA has created a definition for Rich Media Mobile Ad Units with this document which is interactive or non-interactive ad units displayed on a mobile web page or in a mobile application. It offers the following: inclusion of streaming video content or animated GIF within the ad unit, inclusion of sound, and a richer interactive feature set than basic mobile click-through.
The whitepaper has been created by MMA member companies serving on the organization’s Mobile Advertising Committee including Quattro Wireless, Crisp Wireless, Eyewonder, Millenial Media, Greystripe, GOGII, JumpTap, Medialets, Rhythm NewMedia and The Weather Channel.
According to Rohit Dadwal, Managing Director, APAC, MMA, the 2009 Asia Pacific Smartphone market is estimated to be 52 million devices, which indicates a tech-savvy consumer group that wants to get the most out of their mobile experiences. And with the increasing penetration of these feature-rich Smartphones, marketers have now started to increase mobile ad capabilities and provide richer content on mobile devices.
Quattro Wireless ad group bought by Apple
www.WirelessFederation.com/news: In a $275 million deal, mobile advertising delivery company Quattro Wireless has been acquired by Apple. According to the VP Andy Miller, offerings and services from Quattro Wireless will not change as of now and the company will continue to operate the Quattro Wireless network across all devices and platforms.
The deal came after Google’s acquisition of AdMob which has a virtual stranglehold on the traditional online advertising market, in November for $750m in stock. However, the deal is now under scrutiny by the Federal Trade Commission for possible antitrust violations.
Quattro will be used by Apple as a selling point to attract developers who make applications for the iPhone and iPod touch. Apple can better enable their app providers with Quattro to generate revenue through advertising.
Quattro Wireless Brings a Superior Mobile Web Experience to a Phone Near You with the Launch of GetMobile.com
Quattro Wireless Keri Bertolino, 617-758-4148 quattrowireless@famapr.com Quattro Wireless today unveiled GetMobile.com, the free self-service extension of Quattro’s popular GetMobile advertising network where publishers and advertisers are empowered to build, monetize, and measure their own mobile Web presence. At GetMobile.com, publishers and advertisers can use Quattro Wireless’ first-of-its-kind “Juicing” technology to quickly and easily
adapt wired Web sites and advertising for mobile to provide mobile consumers with the dynamic Web experience they expect from their mobile devices.
According to industry experts, mobile Web usage is projected to surpass wired Web usage in just a few short years. GetMobile.com will play a crucial role fueling the development of user-friendly mobile sites and relevant ads that will drive adoption.
How GetMobile.com Works
At GetMobile.com, publishers can employ free self-service mobilization tools to quickly adapt their on-line content into a world-class mobile experience and apply for inclusion in the GetMobile Network. Advertisers can also build out compelling, interactive ad landing pages that draw in an attentive mobile audience, as well as bid for placement on a diverse inventory of publisher content in the bid-for-click GetMobile Exchange.
Through its Premier Services Group, Quattro Wireless has already created a rich, mobile presence and provided advertising sales and serving for more than 50 premium publishers, such as the NBA, Univision, TheStreet.com, StupidVideos.com and Playboy.com. Quattro Wireless mobilized advertisers include top brands such as CoverGirl, Gillette, LionsGate Films and General Motors. Now with GetMobile.com, Quattro exposes its proprietary Juicing technology for free, fostering the development of robust, device-optimized mobile Web sites and advertisements with a superior user experience and high advertising yield:
– The GetMobile Exchange is a bid-for-click auction that allows advertisers to target and bid on a deep roster of mobile inventory from Quattro’s Exclusive Premier Publishers as well as new, highly-targeted niche content. Advertisers can choose from relevant channels such as entertainment, news, portals, and mobile content to run ads across GetMobile’s network of publisher sites.
– The GetMobile Juicer(TM) allows publishers to rapidly “Juice” their wired Web site content into a dynamic, Premier-quality mobile site, for free; these sites then become a part of the GetMobile Network’s Publisher inventory available for ad placement.
– The GetMobile Ad Unit Builder provides industry leading templates for advertisers to create interactive mobile advertisements within minutes, for use on both GetMobile and all other mobile advertising networks.
Available immediately, the GetMobile platform has been in Beta since early December 2007. Some of the first mobile sites built using GetMobile include MommyTalk.com and FlyFish.com.
“Making MommyTalk.com easily accessible from a mobile browser is something we are very excited about,” said Stephen Shearin, director of operations for MommyTalk.com. “Getting it organized was far easier than I imagined, and the flexibility we have to customize the product makes me wonder why it isn’t standard operating procedure for anyone that wants to have people on their site.”
“With the rate that new mobile Web-enabled phones are released, combined with the always-on, personal nature of these devices, it’s no wonder that mobile Internet usage is projected to surpass usage of the wired Web in only a short few years. The lynchpin to this mobile Web tipping point is for a critical mass of mobile Web sites to be enjoyable user experiences across a variety of topics and interests,” said Andy Miller, chief executive officer of Quattro Wireless. “The mobile Web is teeming with opportunities for publishers and advertisers to create an interactive, compelling experience wherever someone may be. Quattro is excited to launch the world’s first mobilization marketplace to bring our capabilities to the broadest range of publishers and advertisers–enabling them to deliver a profitable, high-quality mobile presence for the mobile consumers that have been awaiting it.”
Wireless Mobile Telecom Wireless News Mobile Advertising
