ZTE to market $20 mobiles in India

ZTE has entered the Indian retail market as a standalone player.

It is hoping to hike the contribution of the Indian market to its global handset sales would go up to 20 per cent from the existing 16 per cent.

ZTE India Chairman & Managing Director D K Ghosh said in a statement that India is a key focus market for ZTE.

The company has launched a range of low-cost GSM handsets — S315, A261, R220, R230 and R230BT at price points ranging from USD 20 to USD 80. ZTE has sold over 20 million handsets in India through operator partnerships . It is targeting a network of 100,000 retail outlets in India by this year-end.

The company has appointed “Overseas Mobiles” as its national distributor. Overseas Mobiles will be appointing 80 regional distributors across India and will manage relationships with distributors and corporate customers on behalf of ZTE.

With global sales of over 100 million handsets last year, ZTE is currently the sixth-largest handset manufacturer in the world. It has established partnerships with mobile operators like Vodafone, Hutchison Whampoa, Telefonica globally and BSNL, Reliance, Tata, Vodafone, Spice Telecom and Aircel in India.