While Apple iPhone’s have become quite the rage across the world, India, the world’s second largest mobile phone market, receives fewer handsets than most of the smaller markets, as per recent reports. Nokia and Research In Motion have been the most successful in India’s mobile market with 602 million subscribers.
Analysts suggest that one of the reasons for Apple’s lower market share in India is the inability of Indian wireless carriers to offer fast services that use the iPhone features to the fullest. As per reports, the 3G network in India isn’t at par with the services offered in regions like Western Europe and Northern America. Further, as Apple only sells its products through licensed resellers, accessibility to the product can also become an issue.
As per the World Bank estimates, about 900 million people live on less than $2 a day in India. With the cheapest iPhone 4 selling for $705 and the cheapest iPad 2 costing about $603, affordability is also a cause for concern for users in the nation. In contrast, Apple’s U.S. online store offers its users the iPhone 4 at $199 with an AT&T Inc. contract and the iPad at $499. Sources claim that while only 62,043 iPhones were shipped to India during the last quarter, lesser than those send to Norway, Belgium or Israel, the number of iPads shipped was as low as 21,150 accounting for only 0.2 percent of its global total.
As per sources, Nokia accounted for 46 percent of India’s smartphone shipments in the quarter ended June 30, followed by Samsung Electronics at 21 percent, RIM at 15 percent while Apple accounted for only 2.6 percent. Further, reports suggest that Nokia and Research In Motion Ltd. sell more devices in India, where smartphone shipments are forecast to grow almost 70 percent a year until 2015.
Analysts claim that RIM got the right product, the right timing and the right app. RIM’s BlackBerry Messenger (BBM) instant-messaging service gained popularity because it was one of the first, and it functions well on 2G speeds as well. As per reports, Krishnadeep Baruah, Director of Marketing for Waterloo, Canada-based RIM in India said that RIM, which entered India in 2004, plans to extend its lead over Apple after expanding distribution to 80 cities from 15 starting last year.
As per industry estimates, smartphone shipments in India are expected to grow at an average of 68 percent a year, to 81.5 million units by 2015.