Emerging markets such as Rwanda have shown great potential for growth in the telecom industry. With leading telecom giant, Bharti Airtel, entering the mobile segment in Rwanda, mobile phone users are bound to experience a wider range of services and more competitive pricing.
According to reports, industry analysts believe that the increasing amount of investments from international firms are going to help Rwanda’s mobile phone segment, reach newer heights. Bharti Airtel’s investment of US$ 100 million in Rwanda, will have a significant impact on the country’s economy, by driving competition and furthering the overall growth in the industry.
Prior to Airtel’s entry in the market, Tigo Rwanda witnessed great success by adding as many as one million subscribers within three years of its launch, thereby bringing in the first signs of competition in the stagnant market with only two operators – MTN and Rwandatel.
As per sources, all operators have been working at ways to counter Airtels’ entry strategies, which is expected to be on the basis of price wars, in an attempt to maintain their market share. However, the next year is likely to bring many surprises for Rwanda’s mobile industry which could change the entire structure of the current market.