www.WirelessFederation.com/news: Safaricom has joined the race to capture data market in the telecoms industry and launched the caller ring back tune service. The service branded Skiza, enables subscribers to choose a preferred song and set it as their ring back tune. Safaricom chief executive Michael Joseph said the unveiling of the service was part of the firm’s strategy to answer the needs of its growing subscriber base — the youth.
We present you with a product that allows you to define your personality; who you are,” Mr Joseph said.

The subscribers will be charged Sh25 per song a month and they get to choose the tunes by sending via SMS the code of the preferred song to 811. This can also be accessed from Skiza’s website www.skiza.com.

Value Added services are becoming a big differentiator in the local telecoms industry, at a time when average revenue per user (ARPU) are shrinking due to falling call prices.