Virgin Media has revealed a 6.4% rise in revenues for its third quarter, ahead of analysts’ expectations. Sales of £978 million were together with an 11% increase in operating cash flow to £387 million, as average revenues per cable customer rose from £44.71 per month to £46.38.

According to Neil Berkett, chief executive of Virgin Media, 6% revenue growth for what is effectively a telco is pretty healthy.

Virgin’s rate of net new customer additions halved compared with the same period last year, with churn customers leaving slightly higher at 1.6%. Churn was higher and net additions lower than analysts’ expectations.

According to the CEO, in a quarter where there was significant activity between BT and Sky. The company is delighted by the number of products sold, highlighting a record 100,000 new subscribers to Virgin’s Sky Premium package of channels.

As per the company, it would start rolling out a new 100Mb per second broadband package to a potential 12.7 million connected households from December.

According to Mr Berkett, it might be the Ferrari in a Fiat fleet but it will carry with it a halo effect of having a Ferrari sitting there. The company has no intention to have a big Christmas splash. The company is absolutely on target for what is an extremely complex platform build.